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The term "Next generation" is like the marketing technique "Blast Processing"
by A W on 08/16/12 12:20:00 pm

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

I remember when Sega and Nintnedo was heating up the battle between the Genisis and the Super Nintnedo.  A commercal about the spead of Sonic flashed across my TV set with a tag line.  Sega has "Blast Processing" and Nintendo don't. It was not until a little gme called Bugsy te Bobcat (produced for both systems) came out that the nail was put in the coffin for fanboys and fangirls decry of the term "blast processing".

I fear we as consumer have a new term to contend with. One that the market as a whole has come to embrace.  One they may have inadvertantly started some time ago. That term is the enevitable "Next Generation"  I bet you do a study and ask about 100 or so gamers what that means, and the majority of them will say that it means the system will have the power to produce cutting edge HD graphics.  I myself as a gamer hate the term.  If it doesn't mean the next hardware cycle of the hardware makers then I'm out for ever using it.  Every single time I here some developer or marketer use the term, they are the majority of the time speaking in terms of some hobbled togeather beautiful graphics engine with some over extended physics engine that is suspose to give me the visual belief that I am indeed killing a monster, man, or some fariytale creature from the LOTR design room. Seriously?!?

History has sometime to get writen on the subject of the term, but when Nintendo opted out of high powered and priced graphics game, the industry used the term "Next Generation" to bacisaly give an excuess for their showing on the Wii.  Now it seems Nintnedo may have caught up of slightly surpased the "Current Generation" and yet you don't have any developers coming around marketing their games on the fact that Nintnedo Wii U is the "Next Generation" system.  Instead you get the line "we are waiting for the next genereation of systems (interpertaed Xbox (whatever) and Playstation (insert number here) to hit the market" As you can see as a consumer of many different game consoles over my life I'm a tad bit upset by this.  I'm more upset that the developers would play the game of tag line marketing to appease the masters of their domains.  If game developers are not careful there going to see their PR departments indited with "say bleeding edge graphics" or "True Next Generation Hardware" when you refer to this game on our system... Or am I to late in that assumption?


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