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  Psychology of Achievements & Trophies
by Aki Jarvinen on 03/05/09 02:00:00 am   Expert Blogs
4 comments
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  Posted 03/05/09 02:00:00 am
 

Let's look at the motivations behind amassing all that cultural capital of gamerpoints and completion percentages.

Obviously the heart of the matter is that achievements let gamers share evidence of their skill and persistence with a game, and overall gamer status, as, e.g. the total amount of gamerpoints at Xbox Live. Thus they have to do with players' emotions of pride - 'fortunes-of-self' in terms of emotion theory. Or, with admiration and respect of others. In summary, achievements give concrete evidence for bragging rights.

Achievements are also a form of extraneous goals to the game, i.e. they seldom are tied to the theme/fiction of the game - achievements give another meaning to player actions, results, and goal resolutions than what, e.g., the story of the game.

To keep in line with the perspective of this blog, i.e. emotional game design, one wonders if there could be a way to categorize achievements from an emotional standpoint? It would seem that most of them have to do with the emotion of pride, but there aren't necessarily many more emotional spaces or nuances that achievements would occupy. Peer acknowledged and generated achievements would expand that space.

One reason for this is, that at least for now, achievements and trophies are measured by quantitative means - they are something that the game as a system can calculate and thus keep track of. Qualitative achievements would have to relate to a certain style of play, or to something recognized by peers. Qualitative achievements would be measured by the buzz they create in the community.

To my knowledge, there does not seem to be many achievements like that. Qualitative achievement would also include achievements that change the qualitative nature of the gameplay experience. The one in Mirror's Edge about not using firearms - 'Test of Faith' it's called - comes close in spirit, but it's still down to something quantifiable in the game. Geometry Wars has an achievement called 'Pacifist' (thanks to @lassi for pointing that out), which challenges the player to refrain from shooting at the enemies, i.e. it changes the player's perspective to the gameplay by reversing goals.

These are achievements that display design thinking, instead of simply translating a number of quantifiable player attributes into sets of deer heads on a wall.

My conclusion, in the form of hypothesis:

At present, game achievements and trophies relate to prospect-based emotions only. Qualitative, peer generated achievements would expand the emotional space of gamer communities, such as Xbox Live and PSN.

 
 
 
Comments

Reed Gillette
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Just Curious, can you give some examples of Qualitative achievements?

Aki Jarvinen
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I'm thinking about achievement design where the game would facilitate players creating their own custom achievements for peers, with certain criteria that the developer community managers would have to acknowledge and green light. Something like 'The Witch Magnet' in Left 4 Dead, or in games where players design and distribute their own content, there could be peer-generated 'Most awesomest map designer' achievements, etc...which could basically be based on a community vote.

Ron Newcomb
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"Qualitative achievements would have to relate to a certain style of play, or to something recognized by peers."

There was a recent news article about a parent who'd only let their kid play Call Of Duty if he adhered to the Geneva Conventions. That would be a fine example for a few reasons. One, not all achievements are past tense: a code of honor is an ongoing thing, so it isn't a question of gaining it so much as not losing it. Two, as a user-created achievement it could apply to several games, or have as a pre-requisite similar styles-of-play from a number of games. I'm sure Geometry Wars isn't the only game with a pacifist kind of achievement, for example. And three, it allows players to gain a reputation or assume a role other than a completionist. Perhaps the player is a good mentor for a number of complex co-op games, and those he takes under his wing would like to thank him by way of granting him a mentoring achievement.

I think you'll need to rename achievements to something more appropriate.

Interesting thoughts, though.

-R


Aki Jarvinen
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Thanks - I had read about the Call of Duty story but did not think about it in this context. It's true also that 'achievements' is a limiting term.


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