Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 24, 2014
arrowPress Releases
October 24, 2014
PR Newswire
View All
View All     Submit Event

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

#DailyDevPromo - Helping promote fellow developers in bite sized chunks.
by Alex Johansson on 06/28/14 07:27:00 pm   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.



Ditching the Narcissistic approach - Can we use hashtags such as #DailyDevPromo to promote our fellow developers on Twitter?


This article discusses taking the formula of Twitter events (e.g. Follow Friday and Screenshot Saturday) and using them daily to promote other developers. I talk about I've been using #DailyDevPromo for approximately a month and how it's benefitted myself and others. I hope you enjoy reading and would love to hear your thoughts on the article. Thanks!


When I was introduced to Twitter, I was highly skeptical of it’s uses. Whilst Facebook restricts you to posting nonsense about your life to friends, Twitter opens up the soapbox to a near unlimited audience. The question that sat in my mind was why would anyone be interested in what I had to talk about? Celebrities maybe had a reason to use Twitter, but average joes? With some encouragement from the sister, I gave the account a re-boot.


The main thing that I didn’t initially comprehend was the use Twitter has in networking. From using it a couple of months back and it’s been an essential tool to make connections with Developers, Youtubers and Journos. I found out about several nearly all my exhibiting spots at gaming events and festivals in the UK for Narcissus  and also was able to reach out to developers around my local area when establishing events and game jams.


What is fantastic for making those connections are the use of hashtags introduced by the developer community. Some of these include:





Along with these, there’s also tags used on specific days to encourage the community to submit work:


#FF (Follow Friday)



These are great, but for the last month or so, I’ve been trying something new. A couple of months back I went to an (UKIE) industry talk in Huddersfield about being discovered as a developer, and one of the speakers Natalie Griffiths of Press Space highlighted the importance of dividing your time up on Twitter:

  • 1/3 'Broadcasting' - Sharing your own views, content, opinion.

  • 1/3 'Engaging' - Listenting to other people's content about you/your game, answering their questions, thanking them for positive comments/coverage.

  • 1/3 'Sharing' - Sharing and amplifying other people's 'broadcasts' to support other people with what they are doing, recommending it to others, and flagging up cool stuff.

Here is my method of filling this quota:





Premise is simple - Promote the work of another developer each day through a short summary of what their game is about and a link. 




Here’s an example of a post I did for Sock Thuggery's game, Mighty Tactical Shooter:



#DailyDevPromo Mighty Tactical Shooter - perfect blend of bullet hell and spaceship manager. Here's my tribute doodle





Singing another's else’s praises is a lot easier than singing your own


Not sure about anyone else, but I cringe when writing documents that highlight my skills and traits. Expressing enthusiasm towards someone else’s work or skills are far easier, since you have that fresh spark of interest that the person who’s been developing it for aeons may have lost (and you don't sound like a narcissist). Whilst Thunderclap is an excellent tool at spreading a single message through a mass of users, it lacks the personal touch. Someone other than the creator endorsing something is also more likely to generate interest in a product, especially if they've taken the time to write a personal message. Promoting other people's games also doubles as an excellent opportunity for practicing your one sentence pitches - can you sell a game in a tweet? 



The people you will meet  


If there’s one thing that most developers suffer with, it’s getting their game noticed. The fortunate thing is for the most part we’re all in it together. Whilst the majority of the developers that I've met have been already immeasurably helpful, you're going to have a higher chance of getting a positive response with a favour in hand. It’s also a fantastic ice breaker when messaging developers as you’re invested in their projects. There have been many dialogues with developers created as a result of this, most recently the folks developing Sunset, Tale of Tales. A crazy example is upon promoting Prisonscape, from talking to the developers I found out that their sound designer lives in the same town as me!



The games you’ll discover 


Whilst developing, I don’t really have that much time to sink my teeth into games like I used to, so promoting games each day keeps me enthused with the work that I do whilst discovering new talent and projects in early development and lending them a hand. I go through TigSource and find all sorts of fantastic titles on their forums waiting to be discovered. A pair of devs that have been contributing along the same lines are Dom2D and Bandreus, who update the TigSource Devlog magazine from time to time with some of the regular updaters on the site. 


Here's the list of games that I've discovered and promoted so far:



The Pride that made Ghosts

Return of the Obra Dinn

Terra Tech


Dive Through

Wild Warfare


Super 91



The Lady









The Mims

Master of the Seven Teas


Mighty Tactical Shooter

The Walled Garden





If anyone is interested in reading the list of games/following the links covered so far on @AlexVsCoding, here it is!



Helping each other 


From what I've experienced of the games industry so far, the network is wonderfully flat and people are always open to helping one another. Being part of that welcoming hand, even in the smallest way is contributing to that family. If you promote someone else's work, there's always a chance that they might promote yours in return. If they have a larger following than you, a wider reach with your game is achieved than if you'd been talking about your own stuff. For anyone looking to break into the industry, this is a great method of making those initial friends who can get you started with things. You never know either where someone is going to end up! 


Extra Suggestions:


Fan Art - From time to time, usually with developers that I've met at events, I'll create them promotional art for their games. Seeing another developers interpretation of a game is an awesome experience. The developer behind "Dive Through" set up a fan art page on his site purely from the image I sent him through, so hopefully he'll receive some more!


Intertwining with other Tags/Retweet Bots - Promoting a developer on a day such as screenshot saturday with the appropriate tag or linking it through something like GameDevBot should help boost interest in the tweet. 


Linking through to current projects - Whilst I mostly link to either the Tigsource post or a trailer, helping developers at their times of need e.g. Kickstarters to drive more traffic towards their projects is always nice. The game, Master of the Seven Teas was in it's final hours of it's Kickstarter with a small amount left and with the help of myself and the developer community promoting the project, we got the project the attention and funding it needed. 


Link it through to the developer! - There’s been a couple times that I’ve forgot, but adding the Twitter Username of the person who is developing the project means the developer gets that warm and fuzzy feeling when they see that someone has said something nice about their work. These are the best things in the world for improving the mood.



Thanks for reading this and hope you'll consider joining me on this!





Related Jobs

Bohemia Interactive Simulations
Bohemia Interactive Simulations — Prague, Czech Republic

Game Designer
Next Games
Next Games — Helsinki, Finland

Senior Level Designer
Activision Publishing
Activision Publishing — Santa Monica, California, United States

Tools Programmer-Central Team
Crystal Dynamics
Crystal Dynamics — Redwood City, California, United States

Senior/Lead VFX Artist


Epona Schweer
profile image
"Promoting other people's games also doubles as an excellent opportunity for practicing your one sentence pitches - can you sell a game in a tweet?"

This line is gold for learning how to talk about core aspects of a game quickly (we never seem to have as much time as we'd like to go into detail).

Good follow up article to read would be Tom's GDC Talk: How to Explain Your Game to an @sshole* :

*Language lightly filtered, because I'm old fashioned like that

Ludovic Servat
profile image
Great share, i was stuck in the same dilemna of the difficulty of talking about my games. I strated recently to talk about others and it's really easier and it benefits to both developers.

I will add a personal technique i use tried to use on twitter. I sent gift keys of my game to the 1st twitter user who reach it. The goal of this is to get comments, visibility, followers and a chance to get shared.
But there is an issue : twitter bots can steal this keys before the human twitter user. So 70 % of the time noone get the gift ... To counter that i'm looking for a url shortener generating captcha. Still searching :)
So instead, i'm sending it to followers.

My twitter : @VisumecaGames

Darius Drake
profile image
This is a good idea. I'd like to do this as well, but seeing that you already took the idea...I just want to do something original. Sounds fun, and would work to promote your own projects as well, because others will return the favor to you.

Reminds me of these verses from Proverbs:

Never let loyalty and kindness leave you!

Tie them around your neck as a reminder.

Write them deep within your heart.

4Then you will find favor with both God and people,

and you will earn a good reputation.

Larry Carney
profile image
This sounds great, though how does one go about finding unknown studios or developers or games to follow or discuss on Twitter? How does one even go about discovering these things to help them in their quest for discoverability?

Alex Johansson
profile image
Hey Larry, the main places that I discover games from are the following:
1. IndieDevPromo on Facebook: Whilst it takes a little longer to filter through (many clones), the games on here are updated often and it usually gives you a direct line with the developer.
2. TIGSource: The Devlogs are chock-o'blocked with fresh new titles, along with the lengthy development logs of many well known titles, which are super interesting to look through.
3. Twitter: Usually dive into things such as #gamedev and find cool looking stuff.
4. Staff members: I work two others in my department (games design) and they usually have a bunch of suggestions for new stuff to check out.
5. Other developers from events I've been to.

Hope this helps!

Larry Carney
profile image
Thanks for the info!