I see no brand new behaviour in the Facebook audience that hasn't been seen in other game markets, like the Atari bust or the Wii boom. What I see is an explosion of audience based on novelty, and a set of developers who have built a highly efficient interruption marketing ...
While many people in the industry would like storytelling to be the ultimate goal of games, it seems likely to me that our current single player model may be the aberration, and that social interaction and winning may yet end up being the true destination of gaming. A lot of ...
