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Armando Marini's Blog   Expert Blogs

 

Former creative director with Electronic Arts and Ubisoft. Personal Twitter @armandoajmarini. ajmarini.com

 

Expert Blogs

Posted by Armando Marini on Tue, 12 May 2015 01:45:00 EDT in Business/Marketing, Design, Indie
It's like Jean Paul Sartre was speaking to indie developers when he wrote Humanism and Existentialism. We are "condemned to freedom" indeed. This is a bit of a ramble more than a lesson, but I felt the need to express it.


I took for granted that what I understood as the fundamentals of entertainment were obvious to everyone. I was so wrong. So, in this piece, I'm going to lay it out in black and white.


Posted by Armando Marini on Mon, 02 Jul 2012 11:02:00 EDT in Business/Marketing, Console/PC
A few years ago, I predicted the death of the console as we know it. Today, I'm buying my suit for the funeral.


Posted by Armando Marini on Fri, 29 Jun 2012 10:28:00 EDT in Production, Console/PC
With all the talk about Cloud Gaming and the future of games, I thought I'd weigh in on the topic with what I foresee in the coming years. *Note, this was written before the Sony purchase of Gaikai, which changes everything.


Posted by Armando Marini on Tue, 02 Nov 2010 04:00:00 EDT in Design
A rule of thumb is a great way to help in the decision making process. Games development is a complex process and some simple phases can help make the process along. In this post, I discuss a pair of my favorites.


Posted by Armando Marini on Wed, 17 Jun 2009 12:02:00 EDT in Design
When there are tough choices to make, a rule of thumb is always great to fall back on. I want to share with you one that I have used for many years and it has never steered me wrong.



Armando Marini's Comments

Comment In: [Blog - 05/12/2015 - 01:45]

Thank you so much for ...

Thank you so much for the kind words. It means a lot :

Comment In: [News - 03/25/2015 - 05:00]

There is totally a darkside. ...

There is totally a darkside. I first went indie in 2007 after leaving DICE. It was a different world and I had my hopes set on PSN games. I chased contracts as well as working on my own I.P. The thing is, I came from a world of huge teams ...

Comment In: [News - 03/19/2015 - 03:26]

London is a great town. ...

London is a great town. DE is one of the biggest indie developers in the world. Big Blue Bubble is just down the street one of the biggest indie mobile developers in the world . Big Viking is around the corner another big studio . I 'm actually surprised that ...

Comment In: [News - 12/05/2013 - 03:53]

Where do I sign up ...

Where do I sign up

Comment In: [News - 09/26/2013 - 12:51]

Thinking a game will sell ...

Thinking a game will sell more than a 2 million is very risky. Eidos was being very ambitious with the budget on Tomb Raider. No matter how good it looked, it didn 't show anything that made it a must buy. That isn 't a failure of consoles. It 's ...

Comment In: [News - 05/07/2013 - 01:57]

Sounds familiar. Patrice should have ...

Sounds familiar. Patrice should have expected this to be the case.