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Brian Peterson's Blog

 

Brian is a community manager at Arkadiuma top game development studio developing casual, mobile, social and Windows 8 games.

 

Member Blogs

Posted by Brian Peterson on Tue, 18 Nov 2014 01:51:00 EST in Business/Marketing, Smartphone/Tablet
Is all player feedback created equal? Does every bad review require attention and consideration? This post looks at recent discussion surrounding Monument Valley reviews to find takeaways that can be applied to feedback from any game's community.


Posted by Brian Peterson on Fri, 31 Jan 2014 12:07:00 EST in Business/Marketing, Smartphone/Tablet
Why is everyone talking about this game, and how did it appear at the top of the app charts without any obvious marketing efforts? Word-of-mouth marketing seems to be the answer.



Brian Peterson's Comments

Comment In: [News - 08/17/2016 - 06:34]

There 's no point in ...

There 's no point in saying gg ez besides trying to make the other team feel worse for losing. If it was a celebration , it wouldn 't be said to the opposing team, it 'd be said in allied chat to your team only. r n r nJust out ...

Comment In: [Blog - 06/21/2016 - 09:44]

A lot of these conclusions ...

A lot of these conclusions are misleading or incomplete, making this the same doom and gloom we 've been hearing for years: r n r nIn that Portable Gaming Revenue chart, the 2 billion in handheld revenue is mostly Nintendo 's, and the 37 billion in mobile revenue is split ...

Comment In: [News - 04/19/2016 - 01:54]

Wouldn 't it be more ...

Wouldn 't it be more accurate to analyze publicly-available data on Twitch and other streaming sites to determine the most popular genres, rather than a 700-person survey

Comment In: [Blog - 11/10/2015 - 02:42]

I wrote a blog about ...

I wrote a blog about a year ago that was focused on interpreting feedback from an existing community of players rather than from playtesters, but you may still find it useful: http://www.gamasutra.com/blogs/BrianPeterson/20141118/230391/Analyzing and Interpreting Feedback From Your Community.php

Comment In: [Blog - 04/03/2015 - 01:48]

You can thank Riot for ...

You can thank Riot for that - they did a great job of marketing this term as a way to refer to this genre without mentioning their main competitor.

Comment In: [Feature - 07/24/2013 - 01:00]

It 's happening http://e3.nintendo.com/games/wiiu/mario-maker/ ...

It 's happening http://e3.nintendo.com/games/wiiu/mario-maker/