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Brian Peterson's Blog


Brian is a community manager at Arkadiuma top game development studio developing casual, mobile, social and Windows 8 games.


Member Blogs

Posted by Brian Peterson on Tue, 18 Nov 2014 01:51:00 EST in Business/Marketing, Smartphone/Tablet
Is all player feedback created equal? Does every bad review require attention and consideration? This post looks at recent discussion surrounding Monument Valley reviews to find takeaways that can be applied to feedback from any game's community.

Posted by Brian Peterson on Fri, 31 Jan 2014 12:07:00 EST in Business/Marketing, Smartphone/Tablet
Why is everyone talking about this game, and how did it appear at the top of the app charts without any obvious marketing efforts? Word-of-mouth marketing seems to be the answer.

Brian Peterson's Comments

Comment In: [News - 04/19/2016 - 01:54]

Wouldn 't it be more ...

Wouldn 't it be more accurate to analyze publicly-available data on Twitch and other streaming sites to determine the most popular genres, rather than a 700-person survey

Comment In: [Blog - 11/10/2015 - 02:42]

I wrote a blog about ...

I wrote a blog about a year ago that was focused on interpreting feedback from an existing community of players rather than from playtesters, but you may still find it useful: and Interpreting Feedback From Your Community.php

Comment In: [Blog - 04/03/2015 - 01:48]

You can thank Riot for ...

You can thank Riot for that - they did a great job of marketing this term as a way to refer to this genre without mentioning their main competitor.

Comment In: [Feature - 07/24/2013 - 01:00]

It 's happening ...

It 's happening

Comment In: [Blog - 03/17/2015 - 06:13]

If the recently-released Pokemon Shuffle ...

If the recently-released Pokemon Shuffle on 3DS is any indication, then you 're probably right, Tyler. This game uses standard F2P monetization but with a Pokemon theme. It 's worth looking up the Nintendo Direct in which this game was announced just to watch Iwata explain these mechanics. r n ...

Comment In: [Blog - 02/17/2015 - 06:52]

Great article. The gif you ...

Great article. The gif you posted raised a question for me though - how would this change if you wanted the camera to always be ahead of the characters so that the player running to the left can see what 's ahead of them It 's a bit disconcerting to ...