I am writing a book about how games can be used as a marketing tool, called 'A Brand New Playground'. If you have useful cases and examples let me know at www.gamingandbranding.com or www.brandnewplayground.com - Thanks so much!
I think the biggest reward for people playing games or doing stuff in life is the positive and even negative feedback on behavior. Playing a game is like living a life. You have ups and downs and overcoming bad things in life enhances the experience what doesn't kill you makes ...
Venz did the same with Chocolate Sprinkles in The Netherlands for a racegame that was playable using the box as a steering wheel. AR is a nice technology, however one should ask himself whether a QR code on the smaller side of the box enhances the game-experience for players. Most ...
