Bryan Cashman's Blog
Bryan Cashman (@consulgamer ) is a fifteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry. Bryan is currently COO of Foodida, a fast food delivery community.
Articles on this site represent Bryan’s personal opinion.
At E3, I saw Nintendo on a ledge, falling. In my ten years at E3, this was the first outward display of a company in such disarray.
The strength of amiibo sales is surprising, but even more so is Nintendo’s effort to get more revenue out of the company's biggest fans, all while using scarcity to promote consumer uncertainty and drive consumers to purchase the toys immediately.
It's bigger news than it was: Xbox Entertainment Studios could have been Microsoft's killer app for the console wars, and a cheaper means for exclusive content than more AAA games.
amiibo seems like a great way to extend the company's brands to the youth market, but CONSULGAMER sees a number of threats to the product line that could make amiibo another costly disaster for Nintendo.
The CEO behind the indie hit SteamWorld Dig walks us through working with Sony and Nintendo, the strength of good art design, tips for picking platforms and the importance of game pricing.
Do the big publishers risk becoming irrelevant in a digital world where game developers can excel more and more without them?
Bryan Cashman's Comments
[Blog - 06/16/2016 - 05:45]
Simon, this is an excellent ...
Simon, this is an excellent read and you knocked it out of the park on all fronts. Every year E3 seems to display an industry in transition , but this year 's new take on media coverage definitely shows a new world in gaming coverage.
[Blog - 12/29/2014 - 02:17]
It 's a really good ...
It 's a really good point on Skylanders. I saw heavy discounts to their products throughout the holiday. Overall it still sells more than amiibo, but you 'd have to expect it to lose some shelf space to amiibo once franchise specific toys start rolling out for Pokemon, Zelda, etc ...
[Blog - 11/18/2014 - 01:51]
[Blog - 11/19/2014 - 01:31]
[Blog - 11/05/2014 - 02:08]
[Blog - 09/03/2014 - 06:22]
Robert, great point - it ...
Robert, great point - it may make more sense to do this in a few years, when consoles are more affordable, to start using video content to entice more casual users.