Bryan Cashman (@consulgamer ) is a fourteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry.
Bryan is currently a Manager at The North Highland Company, providing consulting services to leading media companies in areas such as project management, enterprise transformation and gamification. Articles on this site represent Bryan’s personal opinion, and do not necessarily represent The North Highland Company’s positions, strategies or opinions.
amiibo seems like a great way to extend the company's brands to the youth market, but CONSULGAMER sees a number of threats to the product line that could make amiibo another costly disaster for Nintendo.
The CEO behind the indie hit SteamWorld Dig walks us through working with Sony and Nintendo, the strength of good art design, tips for picking platforms and the importance of game pricing.
Do the big publishers risk becoming irrelevant in a digital world where game developers can excel more and more without them?
Using proprietary research, CONSULGAMER documented the importance of pricing strategy for EA in both the buildup to the Super Bowl, and the weeks after.
Third-party support for even the Nintendo 3DS and Wii U is dramatically lower than prior Nintendo platforms, calling into question the company’s ability to succeed as a third-party platform business.
Nintendo's mobile strategy to use mobile more for marketing than game releases makes perfect sense, according to this data and analysis from a range of industry sources.
[Blog - 07/22/2014 - 04:41]
I wasn 't going to ...
I wasn 't going to go there, but my informal survey in Smash lines at E3 brought in a lot of sighs. r n r nIt also sounds like you may need a character 's toy in order to bring your customized fighter to a friend 's house. That just ...
[Blog - 06/05/2014 - 07:31]
[Blog - 05/13/2014 - 09:15]
The great story of Titanfall ...
The great story of Titanfall is the developers do not have a publishing agreement with Microsoft. EA is the distribution publisher of the game, and by strategically releasing exclusively on Xbox for this year 's game, they won over Microsoft 's marketing support. r n r nThe lesson for development ...
[Blog - 03/17/2014 - 08:49]
[Blog - 03/10/2014 - 09:24]
Christian, this is very true. ...
Christian, this is very true. And the numbers do not include downloadable games, although I 've heard there 's only marginal success here in terms of sales numbers and catalog variety. r n r nThe bigger problem is even though the licensed Nick Toons and Barbie games might be called ...