Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 17, 2014
arrowPress Releases
December 17, 2014
PR Newswire
View All
View All     Submit Event






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 
Given a chance for free promotion, why donít developers promote their game?
by Carla Engelbrecht Fisher on 11/21/13 09:28:00 am   Expert Blogs   Featured Blogs

9 comments Share on Twitter Share on Facebook    RSS

The following blog post, unless otherwise noted, was written by a member of Gamasutraís community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

On Wednesday (November 20, 2013) I launched an experiment. I posted a list of 112 of my favorite kid and family games to a public Google doc. Anyone and everyone had the ability to edit it.

Anyone can edit it, even those with games that are not family friendly. (There’s a section for that, too.)

The doc is still posted (and publicly available for editing) at http://bit.ly/1fHpSYv

Why would I do this?

  1. A lot of people ask me for the games I recommend. It was time I wrote down the list.

  2. I’m growing an email list for a curation service that I’m beta testing and figured this would be a good experiment. (You can sign up at http://eepurl.com/HQrEz)

  3. I was fascinated by the Startup School notes experiment, where people were encouraged to contribute to a public document detailing a set of lectures.

  4. I wanted to see if developers would take advantage of free promotion when given the opportunity.

 

So what’s happening?

The list is growing. It’s now around 150 games.

That’s a lot slower than I expected, especially considering I shared this with a lot of developer friends and developer lists.

Why aren't you promoting your game?
When I talked about it with colleagues and friends, a few have joked about putting their own games in, but few have actually gone so far as to add their games. A few have also joked about putting their games at the top of the list, but no one has done that either.  

I think that's being short-sighted. It’s free promotion. Hundreds of people have seen the list so far. Yeah, sure, that’s not going to make you a zillionaire, but are most developers in the position to turn down even the chance of a few more users? What if this list does catch with the press? Can you afford to not be on the list?

Still feeling creepy about self-promotion? Then make the changes anonymously.

Yeah, I’m poking the bear with this post. Obviously I don’t want people to be total jerks and destroy the entire experiment. But seriously. It’s free promotion. It takes 5 minutes. Anyone?

I'll report back...


Related Jobs

Filament Games LLC
Filament Games LLC — Madison, Wisconsin, United States
[12.17.14]

Game Artist
2K
2K — Novato, California, United States
[12.17.14]

Director of Social Marketing
BluBox Games
BluBox Games — Santa Monica, California, United States
[12.17.14]

Product Marketing Manager
Harmonix Music Systems
Harmonix Music Systems — Cambridge, Massachusetts, United States
[12.17.14]

Software Engineer- Animation





Loading Comments

loader image