Like if Zynga was the reference in social gaming, defining the genre and making it well known Maybe that's what he meant. he thinks social gaming audiences have been trained up by Zynga to be ready for deeper, richer experiences. I would still disagree it prepares the audience for richer ...
It doesn't have to reward with points, simple playfullness could do the trick. For instance, mechanical elevators are not used if they are next to musical stairs. And it doesn't have to be redundant with a pleasant success, a random effort maybe unpleasant should be useable.
