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Chris Toepker's Blog
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Chris Toepker is a China expert with a particular expertise in gaming, both video games and tabletop. In the early 2000s he was key in launching "Magic: The Gathering" in China for Wizards of the Coast and additionally revamped and restored WotC's miniatures category with "Dungeons & Dragons" and "Star Wars" miniatures.
Later he operated Lamplighter Studios, a game service startup specializing in art assets, yet also delivered full of games and even animated programs with more than 75 artists and programmers across greater China.
He also ran Upper Deck Asia, managing outsourced development (in China) of globally-sold cards, toys and collectibles as well as launching insourcing services in creative and video game development used by US and European sister companies, plus signing new licenses and launching products in India, China and across Asia.
In between he happened to manage global marketing for Philips Mobile Infotainment BG and run Hong Kong Polytechnic University's School of Design multimedia incubation and entrepreneurship center, M-lab.
He is currently the COO of New Edge, an expanding game company in Beijing, China.
More at ChinaGamerGuy.com or on Twitter @GoProFun |
Expert Blogs
Correcting Core Confusion  |
| Posted by Chris Toepker on Mon, 15 Apr 2013 01:28:00 EDT in
Console/PC,
Social/Online,
Design,
Serious,
Indie,
Smartphone/Tablet,
Business/Marketing
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| Improving game design and marketing requires more clearly understanding consumer segmentation. All too often we in gaming rely on simplistic and regularly-changing definitions and understandings in order to direct our work. Let's get detailed! |
| Read More... | 9 Comments |
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Dungeon Fighter Online CCG: Getting things done without a Style Guide |
| Posted by Chris Toepker on Fri, 25 Jan 2013 09:18:00 EST in
Business/Marketing,
Production,
Art
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| Starting a creative project without a style guide is always a mistake, but sometimes it is unavoidable. What can happen? Follow the ups and downs of working on Dungeons & Fighter/Dungeon Fighter Online TCG with TenCent. |
| Read More... | 0 Comments |
Chris Toepker's Comments
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Comment In: 8 Reasons I Can't Help You [Blog - 05/28/2013 - 05:44]
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Serendipity Yesterday I was reading ... Serendipity Yesterday I was reading this... r n r nhttp://qz.com/78105/the-self-evident-and-life-changing-truth-about-working-for-free/ |
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Comment In: Opinion: Let's retire the word 'gamer' [News - 05/15/2013 - 03:51]
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I 'm always happy to ... I 'm always happy to see folks joining in this sort of conversation. As designers, we need better understanding of our players. r n r nStill, I think we are stuck with gamer, and I don 't think there is anything particularly wrong with that. The counterbalancing examples cited seem ... |
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Comment In: Correcting Core Confusion [Blog - 04/15/2013 - 01:28]
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Indeed, there is no absolute ... Indeed, there is no absolute place where someone will always fall every single time. Instead, the chart is in relation to how much time and money you spend on a particular entertainment choice e.g. a game . r n r nIn this sense, the chart is not meant as a ... |
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Comment In: Mobile (and more) Hardware Statistics [Blog - 04/08/2013 - 11:16]
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Henry, r nI had similar ... Henry, r nI had similar thoughts and questions, and poked around on the Unity site. Their privacy policy hints at how and when... r n r nhttp://unity3d.com/company/legal/privacy-policy r n r nNamely, in several places it says things like When you install or play games or content developed with the Unity ... |
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Comment In: In Search of Meditative Games [Blog - 02/21/2013 - 09:05]
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I have to disagree. As ... I have to disagree. As a martial arts practitioner and aficionado, I can affirm that there is meditation in motion. Sitting is not a requirement, per se. |
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Comment In: David Cage: Game industry has 'Peter Pan Syndrome' [News - 02/06/2013 - 03:02]
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The biggest stumbling block, it ... The biggest stumbling block, it seems to me, is that so many insist that there is a games industry, and a mass market and a fill in the blank . r n r nNew media is not all that new. If we reflect on radio, movies, or television we see ... |
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