David Fox is a San Francisco, California based writer and game designer/developer, best known for multiplayer games and books about online technology. He was one of the founders of iWin.com and now works at Digital Chocolate. http://davidfox.comlu.com/
Fantastic comments all around. There's no question that the video game money curve is going to follow those game companies and designers that understand real-time marketing. For video game veterans these new techniques of truly knowing thy customer's motivation and moment-by-moment preferences is hugely empowering -- it feels a bit ...
Great column, Christian. I share a similar inherent repulsion to the whip-smart but cynical techniques that many social game companies use to turn players to engines for more-monthlies and those more-monthlies into money. I've talked to friend who have succumbed to buying points in Mafia Wars and they ultimately feel ...
