Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 16, 2014
arrowPress Releases
April 16, 2014
PR Newswire
View All
View All     Submit Event

If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:


David Hom's Blog


I’ve played video games my whole life, and am one of the lucky ones to have been able to turn my passion into a lifelong career. Combining an engineering background with my game design experience at Lionside and DeNa, I’ve landed at Chartboost to educate game developers on “Emotional Monetization,” a concept that links creating an emotional gaming experience with monetization strategies. The best games are rooted in creativity and risk, which is why I always love discovering games from small development studios--they’re not afraid to push the limits and be fearless.   


Member Blogs

Posted by David Hom on Wed, 27 Nov 2013 12:21:00 EST in Design
Many would say the best monetization strategies come from analytics, but I would argue that it's really rooted in amazing game design that tugs at a player's emotions. Here are examples of how to use monetization gates to create that emotional connection.

David Hom's Comments

Comment In: [Blog - 11/27/2013 - 12:21]

Moritz--appreciate your thoughts. I agree ...

Moritz--appreciate your thoughts. I agree with you about League of Legends, although, I ultimately categorize your Show Off gate more as a social tactic to multiply an emotional drive. r n r nExamples that use this tactic would be anything socially connected--beating your friend s high score, having the rare ...