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Blogs

David Wesley's Blog   Expert Blogs

David Wesley is manager of Northeastern University's case research program. His award-winning cases are among the best selling titles at Harvard Business School Publishing and Ivey Publishing.

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap is a new book by David Wesley and Gloria Barczak that considers why companies with the most advanced products are not always the most successful.

Blog: www.performancetrap.org

Expert Blogs

Dance Central: Why Music Games Are Still Compelling  Featured Blogs
Posted by David Wesley on Sun, 24 Oct 2010 09:28:00 EDT in Game Design
Dance Central offers the types of features that make casual games compelling.
Read More... | 0 Comments

Complexity Will Not Save the Music Genre  Featured Blogs
Posted by David Wesley on Sat, 21 Aug 2010 08:11:00 EDT in Game Design
Upcoming music genre games introduce new levels of complexity. This article explains what is wrong with that strategy.
Read More... | 12 Comments

Message to MTV Games: Don't Blame The Economy  Featured Blogs
Posted by David Wesley on Fri, 04 Jun 2010 07:43:00 EDT in Production
MTV Games blames disappointing Beatles: Rock Band sales on economic factors and competition. In reality, MTV has succumbed to an unconscious psychological bias to be overly optimistic even when faced with overwhelming evidence.
Read More... | 13 Comments

Chapter 10: Game Development and the Rise of Casual Games
Posted by David Wesley on Wed, 02 Jun 2010 05:56:00 EDT in Game Design, Production
It has been almost a year since I submitted the manuscript for "Innovation and Marketing in the Video Game Industry." I am pleased to announce that the book is finally available, along with a free downloadable chapter on game development.
Read More... | 0 Comments

The Economic Challenges (and opportunities) of Developing Games for the iPhone and iPad  Featured Blogs
Posted by David Wesley on Sun, 07 Feb 2010 10:31:00 EST in
On the surface, the iPhone and iPad seem to be ideal platforms to develop games for, but only if you ignore fundamental economics.
Read More... | 4 Comments

The Delicate Balance between the Art and Business of Making Games
Posted by David Wesley on Wed, 03 Feb 2010 01:41:00 EST in Game Design, Production
David Brevik, Studio Director at Gazillion Entertainment, explains that the discipline imposed by the business side of making games “helps both the artist and the business.”
Read More... | 0 Comments

[More David Wesley Blogs]   

David Wesley's Comments

Comment In: Microsoft Rings In Kinect's Official Launch Amid Celebration, Questions Alike [News - 11/04/2010 - 10:28]

Kinect has the potential to ...

Kinect has the potential to appeal to hardcore gamers, but developers first must see beyond the no controller vs. controller mentality and break down the walls separating the different types of gaming experiences. The best experiences will involve a combination of traditional and controller-free gaming. I mentioned in another post ...

Comment In: Why Kinect is the future of game story [Blog - 11/03/2010 - 03:34]

As the experience improves, I ...

As the experience improves, I would expect a convergence between controller and gesture based gaming. You mentioned that the Star Wars partnership has drool-worthy possibilities. A Star Wars type game would be perfect for the use of a wand type controller along with voice and gesture controls. If game developers ...

Comment In: Nintendo's Fils-Aime: 'Apple Can Hurt Us More Than Microsoft' [News - 10/25/2010 - 02:44]

Mobile convergence is long overdue, ...

Mobile convergence is long overdue, and Nintendo faces new competitive pressures on multiple fronts. However, Nintendo's more than two decades of handheld gaming leadership will not be easily undone, and the launch of the 3DS should help it fend off any potential threats over the short term. By comparison, iPhone ...

Comment In: Disputed Study Suggests Violent Cutscenes May 'Blunt' Teen Reaction To Aggression [News - 10/19/2010 - 06:32]

Sometimes researchers feel the need ...

Sometimes researchers feel the need to make their findings relevant, which causes them to draw conclusions that are unsupported by their research. The research findings say nothing about how the emotional response leads to actual aggression and therefore any connection they might make would be purely speculation. On the other ...

Comment In: Complexity Will Not Save the Music Genre [Blog - 08/21/2010 - 08:11]

@Amir The number of unused ...

@Amir The number of unused guitar and drum controllers is certainly an issue, but as you point out it was not the focus of the article. I suspect that this is more of an issue for casual players than enthusiasts. But certainly the availability of cheap controllers on the secondary ...

Comment In: Why don't games calibrate to peoples' reaction times? [Blog - 08/21/2010 - 11:20]

I agree with you. This ...

I agree with you. This is an important topic, especially if it opens new opportunities, both for gamers and developers. Certainly, if you can make these changes without incurring significant costs, you should do it. As Rick mentioned, this could also help handicapped people enjoy games more. You could design ...

[More David Wesley Comments]   

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