Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 22, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Why Company Behind Candy Crush Saga May Be Considering An IPO
by Doug Berman on 07/02/13 04:39:00 pm

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


The company behind Candy Crush Saga is reportedly considering an IPO.  According to reports, Midasplayer International Holding Co., the game publisher also known as ‘King,’ has already been interviewing bankers.

King declined comment, which would have been necessary due to SEC “gun-jumping” rules.  However, King’s CEO told reporters in 2012 that an IPO was a possibility in 2013.

Candy Crush Saga is so successful that King stopped using advertising as a revenue source.  Since King is private, its revenue numbers are unknown at this time, but Supercell is reportedly earning $2.4 million per day with two high grossing games.

If King is printing (digital) money, why go public?  The answer may lie with Apax Partners and Index Ventures, the VC’s who funded King’s $43 million Series A round in 2005.  After eight years, they may be finally seeing enough success to prop up an IPO and secure their exit.  After the disastrous Zynga IPO, a developer/publisher of casual mobile games may not otherwise be too excited to subject itself to the public scrutiny of being a public company.

I will discuss these issues and how they relate to game developers more in future blog posts.

As of this writing, Candy Crush Saga appears as the iTunes #3 Free Game and #1 Top Grossing game.

Related Jobs

Tangentlemen — Playa Vista, California, United States

Lead Combat Designer
Digital Extremes
Digital Extremes — London, Ontario, Canada

UI/UX Designer
Digital Extremes
Digital Extremes — London, Ontario, Canada

Game Design
Phosphor Games Studio
Phosphor Games Studio — Chicago, Illinois, United States

All Positions

Loading Comments

loader image