Would you buy a used car from this man? The answer depends on whether he looks
like you, researchers believe.
We are more likely to trust people who look like us, psychologists told the
British Science Festival yesterday — even though we find them less
Researchers tested how willing players of a game were to entrust money to
strangers whose faces they could see on a computer screen. They found that
players were more trusting when those faces had been digitally manipulated
to resemble their own.
“Normally they trusted people about 50 per cent of the time. But when the
faces were changed to look like them, they trusted 73 per cent of the time,”
said Lisa DeBruine of the University of Aberdeen, who conducted the research.