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Viral galatic post

by Ernani Rocha on 02/27/17 11:45:00 am

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


When I was around 4 or 5 years old I made a paper plane fly for almost a minute. It was one of the most magical moments of my life.

It happened in this pancake place. As we waited in line, boredom drove me to throw the plane in the air. All I wanted to do was kill some time.

The restaurant was pretty big and the plane went across the whole place. As it was flying unknown people were high-fiving me and yelling and cheering.

They were amazed by this deed as well. Mom and dad were proud, but when I tried to throw the paper plane again it didn't fly for as long as it did before, in fact it didn’t go not even one third of the way it had gone my previous attempt. Dad told me to keep trying. 

On Saturday we (Turtle Juice) did a homerun post on twitter and facebook. Not only did we reach #1 in every group we are part of on Facebook but also on twitter we dominated the following hashtags: #screenshotsaturday #gamedev #madewithunity #indiedev and #pixelart.

Numbers were (are) off the charts. We are getting love from people all over the globe and from devs we respect a lot. That leaves us with one single question – how can we replicate that? Or better yet – How to make a post go viral? Short and sad answer, we can't. There is no formula for that. 

We have two paths to follow after that post. Seek a viral hit once again, putting all our marketing efforts into it, or keep sharing consistently the progress of Fluffy Horde with snippets of our work (gifs, music, sketches, videolog, etc). In my opinion, the first path is just a spiral of death and destruction, the quest for glory and attention will only distract us from shipping the game. 

Our bunny flew around the galaxy and it was awesome, but who can predict the intergalactic travel schedule of things? I sure can't. 

That is why we are committed to maintain course, for this path has brought us this far and we trust it will continue to take us even further.
Who knows what will happen in the future, but I sure am curious.

Fluffy love to all

PS. And a special thanks goes to PINGU for helping me edit this article.




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