The Designer’s Notebook: We Don’t Need the Haters (and I Can Prove It)

By Ernest Adams on 08/23/13 08:00:00 am <p>The topic of institutionalized misogyny in game culture is <em>finally</em> getting the attention it deserves, and the situation is grim. Once again we <a href="http://www.slate.com/articles/technology/technology/2013/06/why_more_female_protagonists_are_needed_in_video_games.html">embarrassed ourselves</a> at the Electronic Entertainment Expo with a parade of booth babes and an Xbox One launch that featured a rape joke and not a single female protagonist among its launch titles. Try pointing this out to many industry executives and you&rsquo;ll get a collective shrug. Try pointing it out in online gamer spaces and you get howls of outrage and a torrent of vile abuse from a small number of very angry men. The attacks get worse if the person who points it out happens to be a woman: death threats, threats of sexual violence, character assassination and cyberstalking are commonplace. Jennifer Hepler, a writer at BioWare, <a href="http://www.polygon.com/2013/8/15/4622252/plague-of-game-dev-harassment-erodes-industry-spurs-support-groups">recently received explicit death threats</a>... not to her but to her children, a new low.</p> <p>The haters are simply infuriated at the suggestion that games might be improved by making them more appealing to women, and they&rsquo;re warning us that they&rsquo;ll do something about it. Apart from<span style="font-style:normal"><span style="font-weight:normal"> the abuse and threats, they say that they&rsquo;ll </span></span><span style="font-style:normal"><span style="font-weight:normal">stop buying games if the industry </span></span><span style="font-style:normal"><span style="font-weight:normal">changes anything to make </span></span><span style="font-style:normal"><span style="font-weight:normal">them</span></span><span style="font-style:normal"><span style="font-weight:normal"> more popular with women, </span></span><span style="font-style:normal"><span style="font-weight:normal">and we&rsquo;ll lose a lot of money</span></span><span style="font-style:normal"><span style="font-weight:normal">. I decided to </span></span><span style="font-style:normal"><span style="font-weight:normal">find out</span></span><span style="font-style:normal"><span style="font-weight:normal"> if we need to take this seriously, </span></span><span style="font-style:normal"><span style="font-weight:normal">not just by arguing hypothetically, but by </span></span><span style="font-style:normal"><span style="font-weight:normal">looking at some</span></span><span style="font-style:normal"><span style="font-weight:normal"> real numbers.</span></span></p> <h2>What Changes Are We Talking About?</h2> <p style="margin-bottom: 0cm;">So who is asking for a change, and what exactly are they asking for? I&rsquo;m going to call them &ldquo;progressive gamers,&rdquo; for want of a better term; they&rsquo;re both men and women. With respect to gender in games (the treatment of racial minorities or under-represented sexualities is a separate, but related issue), their requests are simple and few:</p> <p style="margin-bottom: 0cm;">&nbsp;</p> <ol> <li> <p style="margin-bottom: 0cm;">More opportunities to play female protagonists in AAA titles<span style="font-style:normal">.</span></p> </li> <li> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">More female characters&mdash;especially protagonists&mdash;who are not hypersexualized and whose clothing is appropriate for their activity.</p> </li> <li> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">More female characters portrayed as strong and competent people rather than victims, trophies, or sex objects.</p> </li> </ol> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">Now let&rsquo;s take a look at what they&rsquo;re <em>not </em>asking for.</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <ol> <li> <p style="margin-bottom: 0cm;"><span style="font-style:normal"><span style="font-weight:normal">They&rsquo;re</span></span><span style="font-style:normal"><span style="font-weight:normal"> </span></span><em><span style="font-weight:normal">not</span></em><span style="font-style:normal"><span style="font-weight:normal"> proposing to turn Duke Nukem female.</span></span></p> </li> <li> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">They&rsquo;re <em>not</em> proposing to ban or censor <em>Dead or Alive: Extreme Beach Volleyball.</em></p> </li> <li> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">They&rsquo;re <em>not </em>proposing to kill off Princess Peach. (Well, most of them aren&rsquo;t. There might be a radical wing that is.)</p> </li> <li> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">They&rsquo;re <em>not </em>proposing that games should suddenly all be about traditional female role activities such as cooking and sewing. It shouldn&rsquo;t even be necessary to say this, but there are a few dimwits around who seem to believe it.</p> </li> </ol> <p>In other words, progressive gamers are not trying to <em>force</em> designers to do anything. They&rsquo;re <em>asking</em> for new games that they would find more enjoyable than the existing ones. It&rsquo;s simple consumer activism, requesting products that better meet their wishes.</p> <p>The players who oppose this, on the other hand&mdash;I&rsquo;ll call them &ldquo;reactionary gamers&rdquo; because they want to keep things they way they are&mdash;are exclusively male. They say that they&rsquo;ll boycott the game industry if it accedes to the requests of the progressive gamers. I&rsquo;m both a progressive gamer and a game developer, so I have an interest in seeing more female-friendly games, but I also have an interest in making money, so I need to know if this threat amounts to anything.</p> <ol> </ol> <h2>Is There Really a Problem?</h2> <p>Before I get into that, though, we&rsquo;d better see if there really is a problem in the first place. Some people claim that there are plenty of female protagonists already, so there&rsquo;s no need to do anything about it. But is this true?</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;"><a href="http://www.mobygames.com/">MobyGames</a> is one of the largest databases of video games in the world. At the moment that I&rsquo;m typing this, it contains records for 73,719 games. The data are entered by the community (with moderation from the site&rsquo;s editors), and the site also includes the ability to add games to user-created groups of various sorts&mdash;effectively, a sort of tagging. The Protagonist: Female group documents games that <em>only </em>have female protagonists. Unfortunately, there is no group documenting games that only have male protagonists, so we&rsquo;ll have to do some back-of-the-envelope calculations.</p> <p>Let&rsquo;s assume, <em>very </em>generously, that 90% of the games in MobyGames are gender-neutral. They either have no protagonist at all (e.g. <em>Tetris</em>), allow the player to choose between a female and male protagonist (<em>Mass Effect</em>), or allow the player to build a character from the ground up, including choosing its sex (<em>Skyrim</em>). I&rsquo;m sure that&rsquo;s an overestimate, but I&rsquo;m giving the reactionaries the benefit of the doubt.</p> <p>That leaves 7,372 games that have either a male-only (<em>Max Payne</em>) or a female-only (<em>Mirror&rsquo;s Edge</em>) protagonist. Now, the number of games in the Protagonist: Female group at MobyGames stands at 1,327, which runs from the 1980 Apple II game <em>KidVenture #1: Little Red Riding Hood</em> to the 2013 version of <em>Tomb Raider. </em>In other words, only 18% of the total number of games with fixed protagonists have female ones. That looks like a problem.</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;"><img alt="Pie chart of video game protagonists by gender" src="https://www.gamasutra.com/db_area/images/blog/198874/All_Years_Raw.png" style="height:340px; margin-bottom:10px; margin-top:10px; width:605px" /></p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">But the data comes from the player community, so it&rsquo;s possible that the players haven&rsquo;t put all the games with only female protagonists into the group. Let&rsquo;s again be very generous and assume that the players have just documented half of them. This would mean that there are, in reality, 2,654 games with fixed female protagonists, or 36% of the total. 64% have fixed male protagonists. Still not good.</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;"><img alt="Pie chart of video game protagonists by gender" src="https://www.gamasutra.com/db_area/images/blog/198874/All_Years_Revised.png" style="height:340px; margin-bottom:10px; margin-top:10px; width:605px" /></p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <p>At this point someone is bound to argue that video games are aimed at men and so this imbalance is appropriate. But that&rsquo;s not true; video games are not aimed exclusively at men and never have been from the very beginning: girls and women have played games from <em>Pong</em> onward. The game industry is not <em>Playboy, </em>despite occasionally resembling it. In any case, we know from the latest Electronic Software Association &ldquo;<a href="http://www.theesa.com/facts/index.asp">Essential Facts</a>&rdquo; data sheet that the ratio of male to female players is 55% to 45%, not 64% to 36%.</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">In fact, I&rsquo;m sure the discrepancy between the proportion of games with female avatars and the proportion of female players is much worse than that. I have bent over backwards to slant the numbers in favor of the &ldquo;there&rsquo;s no problem&rdquo; viewpoint. So it&rsquo;s pretty obvious that over the entire history of the game industry, games that offer a female protagonist are under-represented</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">What about the current state of affairs? Again using data from MobyGames, in 2012, the industry made 1,749 games. Ruling out 90% of them as gender-neutral as I did before, that leaves 175 games with fixed-sex protagonists. The number of 2012 games listed in the Protagonist: Female group is 17, or 10%. Doubling this to account for any female-only protagonist games that got missed, we have 34 games or 19.5%.</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;"><img alt="Pie chart of video game protagonists by gender" src="https://www.gamasutra.com/db_area/images/blog/198874/2012_Revised.png" style="height:340px; margin-bottom:10px; margin-top:10px; width:605px" /></p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">&nbsp;</p> <p style="margin-bottom: 0cm; font-style: normal; font-weight: normal;">In other words, the discrepancy between the proportion of female players and the proportion of fixed female protagonists is greater now than it has been over the whole history of the industry. If anything, we&rsquo;re going backwards&mdash;from 36% over all to 19.5% in 2012. Yes, there&rsquo;s a problem.</p> <h2>Aren&rsquo;t the Gender-Neutral Games Enough?</h2> <p>The reactionaries will also undoubtedly argue that there are lots of games that are gender-neutral, and women can just play those. (This is that 90% group that I hypothesized.) There are plenty of RPGs in which you create your own character, male or female; isn&rsquo;t that enough? Or <em>Bejeweled. </em>No protagonist at all in puzzle games, so no problem, right?</p> <p>No, and here&rsquo;s why. Interactive storytelling is hard enough to do well when the player can influence the plot (which is why many games still tell linear stories), but it&rsquo;s extremely hard to do well when the designer knows nothing about the protagonist, including its sex. This is why adventure games, in which story is paramount, almost always have a predefined protagonist. The stories in games with a predefined protagonist (such as the <em>Silent Hill </em>series) are generally better than those in games with generic avatar. Telling female players that they have to be content with gender-neutral games consigns them to a second-class status in which they don&rsquo;t get the best stories.</p> <h2>The Arguments Against Doing Anything</h2> <p style="margin-bottom: 0cm;">The next question is whether we should do anything about the problem. If you visit YouTube or the gamer message boards frequented by reactionary players, you encounter, again and again, the same set of arguments for not building any new games that the progressive players might like. I&rsquo;ll summarize them here:</p> <p style="margin-bottom: 0cm;">&nbsp;</p> <ul> <li> <p style="margin-bottom: 0cm;"><strong>Dismissive: </strong><span style="font-weight:normal">They&rsquo;re only games; </span><span style="font-weight:normal">they&rsquo;re not important</span><span style="font-weight:normal">, so it doesn&rsquo;t matter if </span><span style="font-weight:normal">there aren&rsquo;t many women or </span><span style="font-weight:normal">their portrayal of women is unrealistic.</span></p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Male chauvinist</strong><strong>:</strong> Feminazis are pushing their way into the game industry with their political correctness, and they&rsquo;re going to ruin games and (male) gaming culture.</p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Ignorant: </strong><span style="font-weight:normal">Asking for female protagonists in games is a violation of game designers&rsquo; </span><span style="font-weight:normal">freedom of speech</span><span style="font-weight:normal">.</span></p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Misogynist</strong><strong>: </strong>&ldquo;Wherever there are happy men there will always be a woman there to ruin it.&rdquo; That&rsquo;s about the mildest quote I could find.</p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Financial: </strong><span style="font-weight:normal">Male players</span><span style="font-weight:normal"> don&rsquo;t like to play female characters, </span><span style="font-weight:normal">and they like to see the women in games eroticized</span><span style="font-weight:normal">. </span>The game industry will lose a lot of money if it stops catering to those men.</p> </li> </ul> <p style="margin-bottom: 0cm;">We can write off the first four arguments pretty quickly:</p> <p style="margin-bottom: 0cm;">&nbsp;</p> <ul> <li> <p style="margin-bottom: 0cm;"><strong>Dismissive: </strong><span style="font-weight:normal">If </span><span style="font-weight:normal">the content of </span><span style="font-weight:normal">games </span><span style="font-weight:normal">doesn&rsquo;t matter, why are you objecting to some new ones</span><span style="font-weight:normal">?</span></p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Male chauvinist: </strong><span style="font-weight:normal">This is identical to the argument that people used to use to keep Jews out of the country club, and it deserves the same response. </span><span style="font-weight:normal">If gaming culture will be &ldquo;ruined&rdquo; by making it a little less hostile to female players, then what you value in gaming culture</span><span style="font-weight:normal">&mdash;bigotry </span><span style="font-weight:normal">and exclusion</span><span style="font-weight:normal">&mdash;</span><span style="font-weight:normal">is not worth preserving. Let the ruination commence.</span></p> </li> <li> <p style="margin-bottom: 0cm;"><strong>Ignorant: </strong><span style="font-weight:normal">Asking for female protagonists in games is an </span><em><span style="font-weight:normal">exercise </span></em><span style="font-style:normal"><span style="font-weight:normal">of freedom of speech. Consumer activism is not censorship.</span></span></p> </li> <li> <p style="margin-bottom: 0cm;"><strong><span style="font-style:normal">Misogynist</span><span style="font-style:normal">: </span></strong><span style="font-style:normal"><span style="font-weight:normal">Please join a monastery where you can lead a completely </span></span><span style="font-style:normal"><span style="font-weight:normal">happy, </span></span><span style="font-style:normal"><span style="font-weight:normal">woman-free life.</span></span></p> </li> </ul> <p style="margin-bottom: 0cm;"><span style="font-style:normal"><span style="font-weight:normal">That leaves us with the financial argument, which is the only one that deserves serious attention. </span></span><span style="font-style:normal"><span style="font-weight:normal">Let&rsquo;s assume </span></span><span style="font-style:normal"><span style="font-weight:normal">for a moment</span></span><span style="font-style:normal"><span style="font-weight:normal"> that the game industry is ruled entirely by money, </span></span><span style="font-style:normal"><span style="font-weight:normal">and</span></span><span style="font-style:normal"><span style="font-weight:normal"> that profits are our </span></span><span style="font-style:normal"><span style="font-weight:normal">sole</span></span><span style="font-style:normal"><span style="font-weight:normal"> consideration. </span></span>Does the game industry stand to lose a lot of money by alienating men who don&rsquo;t want games to have strong female protagonists?</p> <ul> </ul> <ul> </ul> <h2>How Important is the Hardcore Market?</h2> <p>To start with, the games that the reactionary gamers say that they&rsquo;ll stop buying are avatar-based action games, RPGs, and shooters. They aren&rsquo;t talking about aerial-perspective strategy games or <em>Farmville. </em><span style="font-style:normal">I know this, because if you point out that the casual free-to-play sector is making money hand over fist with very few hypersexualized female characters in it, they&rsquo;ll say that those aren&rsquo;t &ldquo;real games&rdquo; and their players aren&rsquo;t &ldquo;real </span><span style="font-style:normal">gamers,&rdquo; </span><span style="font-style:normal">so they don&rsquo;t count. However, to the game industry, </span><em>every </em><span style="font-style:normal">dollar counts. A dollar is a dollar regardless of what kind of game it was spent on.</span></p> <p><span style="font-style:normal">The web site <a href="http://www.vgchartz.com/gamedb/">VGChartz.com</a> documents global retail sales figures for the entire game industry since its beginning. </span><span style="font-style:normal">They aren&rsquo;t </span><span style="font-style:normal">perfectly</span><span style="font-style:normal"> accurate, but they&rsquo;re a good way of establishing the relative values of different titles. </span><span style="font-style:normal">When sorted by lifetime global </span><span style="font-style:normal">unit </span><span style="font-style:normal">sales, t</span><span style="font-style:normal">he first fifteen games on the list are all casual or gender-neutral games and don&rsquo;t contain anything that would discourage female players </span><span style="font-style:normal">(a few might </span><span style="font-style:normal">complain</span><span style="font-style:normal"> </span><span style="font-style:normal">about </span><span style="font-style:normal">the damsel-in-distress motif of </span><em>Super Mario Bros</em><span style="font-style:normal">., but it&rsquo;s hardly </span><em>Scarlet Blade</em><span style="font-style:normal">)</span><span style="font-style:normal">. </span><span style="font-style:normal">The top 15</span><span style="font-style:normal"> includes such titles as </span><em>Tetris</em><span style="font-style:normal"> and </span><em>Wii Fit.</em><span style="font-style:normal"> </span><span style="font-style:normal">The first hardcore game on the list, </span><em>Grand Theft Auto: San Andreas</em><span style="font-style:normal">, is at #16, and the next one after that is </span><em>Grand Theft Auto: Vice City</em><span style="font-style:normal"> at #23. </span><span style="font-style:normal">Five of the</span><span style="font-style:normal"> </span><em>Call of Duty </em><span style="font-style:normal">games are all clustered between #30 and 35. Or to look at in </span><span style="font-style:normal">relative</span><span style="font-style:normal"> terms, </span><em>Nintendogs </em><span style="font-style:normal">has </span><span style="font-style:normal">sold twice as many units as</span><span style="font-style:normal"> </span><em>Call of Duty: Black Ops</em><span style="font-style:normal">, and </span><em>Black Ops</em><span style="font-style:normal"> </span><span style="font-style:normal">has reached</span><span style="font-style:normal"> the end of its shelf life, </span><span style="font-style:normal">so it&rsquo;s unlikely to improve on that.</span></p> <p>It seems pretty clear that if hardcore male-protagonist-only games were to disappear entirely&mdash;which they won&rsquo;t&mdash;it might be painful to particular companies, but it would not be a financial disaster for the game industry as a whole. And the VGChartz data doesn&rsquo;t even include all the Facebook games, electronically-distributed games, and mobile games, the vast majority of which are not hardcore. Hardcore games are an even smaller segment of the market than the data suggest<span style="font-style:normal">.</span></p> <p><span style="font-style:normal">Why do hardcore games seem so much more important than they really are? Because they are hyped, and get press coverage, entirely out of proportion to their </span><span style="font-style:normal">overall</span><span style="font-style:normal"> financial significance. The midnight releases, the wall-to-wall coverage in magazines, and all the rest of the PR machine serve to create an illusion that hardcore games </span><em>are </em><span style="font-style:normal">the industry. </span><span style="font-style:normal">T</span><span style="font-style:normal">hose games are expensive to buy, and </span><span style="font-style:normal">publishers</span><span style="font-style:normal"> have to spend a lot to persuade people to purchase them</span><span style="font-style:normal">.</span></p> <p><em>Farmville</em><span style="font-style:normal"> and </span><em>Angry Birds, </em><span style="font-style:normal">on the other hand,</span><span style="font-style:normal"> </span><span style="font-style:normal">don&rsquo;t</span><span style="font-style:normal"> need a massive PR machine. They use a more effective and far, far cheaper way of attracting gamers: social networking. Social networking is largely invisible because it&rsquo;s person-to-person rather than broadcast, and there is no need for midnight releases of a free-to-play game.</span><span style="font-style:normal">&nbsp;</span></p> <p><span style="font-weight:normal">But of course, hardcore games aren&rsquo;t going to go away, nor do the progressive gamers want them to. In fact, what progressive gamers want is </span><em><span style="font-weight:normal">more </span></em><span style="font-weight:normal">hardcore games</span><span style="font-weight:normal">, just with more appealing female characters. This is an opportunity to <em>grow </em>the hardcore market, and bring new players into it.</span></p> <h2>&ldquo;Male Players Won&rsquo;t Play as Female Characters&rdquo;</h2> <p>This claim is central to the reactionary players&rsquo; argument. They say that not only the reactionaries themselves, but men in general, will abandon video gaming if presented with female avatars.</p> <p>This is obviously false, as Lara Croft proved long, long ago. All the way back in 2000, Eidos estimated that as many as 25% of the players of <em>Tomb Raider </em>might be women&mdash;in other words, they figured at least 75% of their players were male! Now, Lara was designed to appeal to the male gaze, and there&rsquo;s not very much that&rsquo;s conventionally feminine about her&mdash;she&rsquo;s doesn&rsquo;t put men off by being sweet and demure. But that&rsquo;s just the point: she&rsquo;s a female character in a heroic role, which is exactly what the progressive players are asking for. She&rsquo;s nobody&rsquo;s trophy or victim.</p> <p>Nor do female avatars have to have Lara&rsquo;s physical proportions to be popular with men. We have only a handful of examples, but they include Samus Aran, Chell from the <em>Portal</em> series, Lightning from <em>Final Fantasy XIII</em> and American McGee&rsquo;s <em>Alice. </em>None of these women are simply sex objects or outrageously dressed, so the claim that men won&rsquo;t play as women unless the women are eroticized is pretty clearly false.</p> <p style="margin-bottom: 0cm; font-style: normal;">&nbsp;</p> <table align="center" border="0" style="width:645px"> <tbody> <tr> <td><img alt="Screen shot of Chell from Portal" src="https://www.gamasutra.com/db_area/images/blog/198874/Chell.jpg" style="height:484px; width:645px" /></td> </tr> <tr> <td style="text-align: center;"><strong>Male gamers, we&#39;re told, won&#39;t play as female characters.</strong></td> </tr> </tbody> </table> <h2>Male Players by the Numbers</h2> <p>Recently, Marcis Liepa of the University of Gotland conducted a <a href="http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1943">study</a> of 91 male gamers over the age of 18 that addressed exactly this issue. She asked them, given the choice, whether they would play with male or female avatars and how often. She found that only 10% of men would play solely<em> </em>with male avatars. 46% play as a female character at least half the time, and 5% choose female characters all the time. This clearly refutes the assertion that male players don&rsquo;t like to play as female characters.</p> <p>Liepa also asked specifically about the progressives&rsquo; proposal: what male players&rsquo; reactions would be to the game industry producing more games with heroic female protagonists. 71% said it would be &ldquo;good&rdquo; or &ldquo;very good.&rdquo; The remainder had no opinion, and&mdash;here&rsquo;s the kicker&mdash;<em>not a single respondent said it would be &ldquo;bad&rdquo; or &ldquo;very bad.&rdquo;</em></p> <p>Now, Liepa&rsquo;s participants were all Swedish males, and the majority of them were young. It can certainly be argued that they don&rsquo;t represent a complete sample of male gamers worldwide, or even in the West. It&rsquo;s also possible that some of them said what they thought the interviewer wanted to hear rather their own true opinions. However, the reactionary gamers are not at all shy about sharing their feelings on this subject, so I have to assume that if there had been any in Liepa&rsquo;s sample, they would have spoken up. Furthermore, none of Liepa&rsquo;s 10% who only choose male avatars said that it would be bad if the industry produces more games with female protagonists. There&rsquo;s no shortage of games that meet their preferences, as I showed above.</p> <h2>Conclusion</h2> <p>By this point it should be clear that if the reactionary players leave in a huff, it won&rsquo;t do us any real harm. Like all extremists, they wildly overestimate the number of people who agree with them, and the sales that they represent are too small a fraction of the overall numbers to worry about. They are noisy and obnoxious, but financially irrelevant. <span style="font-weight:normal">We don&rsquo;t need the haters.</span></p> <p><span style="font-weight:normal">T</span><span style="font-weight:normal">he only companies in the industry that </span><em><span style="font-weight:normal">are </span></em><span style="font-weight:normal">at risk are ones </span><span style="font-weight:normal">whose business depends on</span><span style="font-weight:normal"> selling games to these clowns. It&rsquo;s kind of stupid to alienate a large audience in order to serve a small one, and as our markets continue to grow, they will end up in a strange, pathetic little niche </span><span style="font-weight:normal">like strip poker games.</span></p> <p><span style="font-weight:normal">I haven&rsquo;t even addressed the upside of making more games with heroic female protagonists: more sales to women. This one is difficult to predict, </span><span style="font-weight:normal">but I&rsquo;m pretty confident that the number of women who would buy the new games that the progressives want would be greater than the number of </span><span style="font-weight:normal">reactionaries</span><span style="font-weight:normal"> </span><span style="font-weight:normal">who would refuse to buy them</span><span style="font-weight:normal">.</span></p> <p><span style="font-style:normal"><span style="font-weight:normal">Our biggest problem is</span></span><span style="font-style:normal"><span style="font-weight:normal">n&rsquo;t the haters at all;</span></span><span style="font-style:normal"><span style="font-weight:normal"> </span></span><span style="font-style:normal"><span style="font-weight:normal">it&rsquo;s </span></span><span style="font-style:normal"><span style="font-weight:normal">conservative game industry executives who </span></span><span style="font-style:normal"><span style="font-weight:normal">believe&mdash;on the basis of precious little evidence&mdash;</span></span><span style="font-style:normal"><span style="font-weight:normal">that </span></span><span style="font-style:normal"><span style="font-weight:normal">AAA </span></span><span style="font-style:normal"><span style="font-weight:normal">games with female protagonists don&rsquo;t sell. This is a self-fulfilling prophecy; if you don&rsquo;t give them any marketing because you don&rsquo;t expect them to sell, they certainly won&rsquo;t. Furthermore, it&rsquo;s illogical to blame poor sales of games with female protagonists on the protagonist alone, while blaming poor sales of games with male protagonists on everything but that. </span></span><span style="font-style:normal"><span style="font-weight:normal">I don&rsquo;t have time to go into it </span></span><span style="font-style:normal"><span style="font-weight:normal">now</span></span><span style="font-style:normal"><span style="font-weight:normal">, but </span></span><span style="font-style:normal"><span style="font-weight:normal">David Gaider developed this point at length in his brilliant 2013 GDC talk &ldquo;Sex In Video Games,&rdquo; which you can see <a href="http://www.gdcvault.com/play/1017796/Sex-in-Video">here</a>. </span></span><span style="font-style:normal"><span style="font-weight:normal">Well-made games sell well regardless, as the better </span></span><em><span style="font-weight:normal">Tomb Raiders </span></em><span style="font-style:normal"><span style="font-weight:normal">have shown.</span></span></p> <p><span style="font-style:normal"><span style="font-weight:normal">If you want to make a game with a female protagonist and you need some inspiration, I&rsquo;ve started a Facebook page called <a href="https://www.facebook.com/HeroicWomen">Heroic Women to Inspire Game Designers</a>. I also have a categorized collection of the same women on <a href="http://pinterest.com/HeroicWomen/">Pinterest</a>. Every time I hear of a particularly brave or adventurous woman (or group of women), I add her to the page with a link to her story on Wikipedia. You don&rsquo;t need a Facebook or Pinterest account to view the content.</span></span></p>

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