Ethan Levy's Blog
Ethan Levy is an 12 year veteran game designer and producer. Starting as an intern at Pandemic Studios on Star Wars: Battlefront, he has contributed to over 40 shipped games across every genre and platform. He has worked at companies including EA/BioWare, PlayFirst and iWin. In 2012, Levy founded FamousAspect to serve as a monetization design consultant with a focus on free-to-play games for mobile, tablet, PC, web and console.
Peggle Blast is just as fun, whimsical and addictive as the original game. It also employs one of my most hated free-to-play monetization tactics.
In this post, I analyze the checkout flow when buying in-game currency in Assassin's Creed Unity on Steam. The messy interplay between Steam and Unity introduces significant friction into the experience, likely reducing IAP revenue for both parties.
GvG events are a major driver of retention and revenue in mobile F2P games. In this inside look at what it is like to be a high value player, I spend $200 and 5.5 hours to help my guild top the charts in a 3 day event in a build and battle style game.
2.5 years ago I left a stable job at EA with a year of savings in the bank. One failed startup and two games later, I'm still independent thanks to an accidental career in consulting. This post shares some entrepreneurial lessons learned along the way.
While working on narrative experiment flapping bird, I questioned my initial decision to make my main character straight and male. So I asked gamers on Reddit's r/gaymers if inclusive language would make for a better game. This is what I learned.
Following an experience spending $100 on IAP content in Battlefield 4, I highlight shortcomings in the experience and propose methods that spending additional money inside the game could be improved.
Ethan Levy's Comments
[Blog - 12/11/2014 - 01:46]
I don 't have a ...
I don 't have a formal list of most hated tactics, but maybe I should write one. Thanks for the suggestion.
[Blog - 12/08/2014 - 01:44]
I think their games are ...
I think their games are still good. I enjoyed playing AC: Unity for these articles and the reviews on Far Cry are very positive. The Division Rainbow Six Seige are still some of my most anticipated upcoming games. r n r nBUT it does go to show how quickly poor ...
[Blog - 10/07/2014 - 06:30]
Yes, if your goal was ...
Yes, if your goal was player engagement and not retention, I see no reason an event system without pay-to-participate mechanics couldn 't be successful. In fact, it could open up the design to incorporate more skill into your event score, which could make the event more fun and further increase ...
[Blog - 09/30/2014 - 01:46]
Funny that, isn 't it. ...
Funny that, isn 't it. It truly is a grass is greener scenario. When working for a corporation, one pines for the life of independence. When working for yourself, one starts to miss the camaraderie of an office.
[Blog - 09/16/2014 - 09:50]
[Blog - 08/28/2014 - 02:21]
Before comparing the stats, I ...
Before comparing the stats, I had a fun time playing BF4, which is an undoubtedly great multiplayer game even as an unskilled player, but a negative experience with IAP. I actually think I had slightly less fun on the IAP run due to the letdown of feeling like I was ...