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Henry Fong's Blog
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Henry is Founder and CEO of Yodo1 (www.yodo1.com), a market entry specialist that helps Western game developers publish, promote, and monetize their iOS/Android titles in China's rapidly expanding mobile app market. At Yodo1, he co-produced numerous games customized for the Chinese audience, including Robot Entertainment's Hero Academy - China Battle Grounds, Handy Games' Clouds & Sheep, and Defiant Development's Ski Safari. He spoke on this topic at GDC 2013 -- watch his talk here: "How to Publish Western Smartphone Games in China".
Based in Beijing, Henry is an avid blogger on gaming and the China mobile industry; read his insights on Yodo1's blog, and follow Yodo1 on Twitter @yodo1 |
Expert Blogs
Android App Stores of China: What Western Mobile Game Developers Need to Know  |
| Posted by Henry Fong on Tue, 23 Apr 2013 01:45:00 EDT in
Business/Marketing,
Smartphone/Tablet
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| China has the world's largest smartphone gaming market -- and one of the most complex, fragmented Android app store ecosystems. With 165M subscribers, China Telecom's app store offers unique opportunities for Western game developers. (PART 1 IN A SERIES) |
| Read More... | 4 Comments |
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Localization, China Style: How Hero Academy’s Shaolin Team Went from Beijing to Texas and Back Again |
| Posted by Henry Fong on Thu, 11 Apr 2013 09:23:00 EDT in
Production,
Smartphone/Tablet
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| Henry Fong, CEO of Beijing-based mobile game publisher Yodo1.com, explains how his company worked with Texas-based Robot Entertainment to design and deploy a new "Shaolin team" to the studio's Hero Academy for both Chinese and Western gamers. |
| Read More... | 5 Comments |
Henry Fong's Comments
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Comment In: Localization, China Style: How Hero Academy’s Shaolin Team Went from Beijing to Texas and Back Again [Blog - 04/11/2013 - 09:23]
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Jed, depends on what you ... Jed, depends on what you want to test. China is a good market for testing fremium models and features as the gamer base is fremium focused to the extreme. The way that you interpret the data is also important. For example, geo tests in China provides great relative comparisons ie. ... |
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Comment In: Mobile (and more) Hardware Statistics [Blog - 04/08/2013 - 11:16]
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My opinion is that it ... My opinion is that it 's a matter of economics and timing for both Unity as well as mobile game developers that develop on Unity and other engines . Mobile gaming is a global market and the Chinese market is starting to monetize nicely. The ARM6 legacy devices aren 't ... |
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Comment In: Four must-read predictions about the Chinese mobile game market in 2013 [News - 01/31/2013 - 12:23]
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Hassan, see this link to ... Hassan, see this link to a blog post I wrote on Android piracy in China. Hope this helps. r n r n http://www.yodo1.com/how-to-protect-your-android-game-ip-in-china-taming-the-wild-wild-east-of-smartphone-gaming |
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Comment In: How Hero Academy went big in China [News - 09/17/2012 - 04:18]
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Joe, good question about segmentation ... Joe, good question about segmentation of the user base. This was actually a major consideration for both Yodo1 and Robot Entertainment before we made the decision to create an independent China server. There were many points that we considered and what tipped the decision towards an independent Chinese server were ... |
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Comment In: 5 things every mobile game developer should know about Chinese players [News - 08/20/2012 - 03:49]
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Fan, understand your view point, ... Fan, understand your view point, and just wanted to clarify our stance. Piracy on Android is a big problem in general, not just in China. We 'd love to be able to help every developer in the market but the size of that effort would be monumental and not something ... |
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