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Henry Fong's Blog   Expert Blogs

 

Henry is Founder and CEO of Yodo1 (www.yodo1.com), a market entry specialist that helps Western game developers publish, promote, and monetize their iOS/Android titles in China's rapidly expanding mobile app market. At Yodo1, he co-produced numerous games customized for the Chinese audience, including Robot Entertainment's Hero Academy - China Battle Grounds, Handy Games' Clouds & Sheep, and Defiant Development's Ski Safari.  He spoke on this topic at GDC 2013 -- watch his talk here: "How to Publish Western Smartphone Games in China".

Based in Beijing, Henry is an avid blogger on gaming and the China mobile industry; read his insights on Yodo1's blog, and follow Yodo1 on Twitter @yodo1

 

Expert Blogs

Posted by Henry Fong on Wed, 17 Jul 2013 05:05:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
Ski Safari from Defiant Development is a great casual mobile game & international hit, but was having trouble finding a Chinese audience. Henry Fong shares how his company evolved it to work in China, along with user and revenue numbers to each update.


Posted by Henry Fong on Tue, 23 Apr 2013 01:45:00 EDT in Business/Marketing, Smartphone/Tablet
China has the world's largest smartphone gaming market -- and one of the most complex, fragmented Android app store ecosystems. With 165M subscribers, China Telecom's app store offers unique opportunities for Western game developers. (PART 1 IN A SERIES)


Posted by Henry Fong on Thu, 11 Apr 2013 09:23:00 EDT in Production, Smartphone/Tablet
Henry Fong, CEO of Beijing-based mobile game publisher Yodo1.com, explains how his company worked with Texas-based Robot Entertainment to design and deploy a new "Shaolin team" to the studio's Hero Academy for both Chinese and Western gamers.



Henry Fong's Comments

Comment In: [Blog - 07/17/2013 - 05:05]

Jeremy, I think it 's ...

Jeremy, I think it 's both. We 're seeing that the mobile market is moving increasing towards F2P and a lot of developers in Western markets are also now experimenting with what works and what doesn 't. If you look at most of the top grossing games on the iOS/Gplay ...

Comment In: [Blog - 06/18/2013 - 06:10]

carrier billing rates are high ...

carrier billing rates are high 30 . It 's been 9 months since we tried the web payment methods such as Alipay, Tenpay and others and they typically ranged from 2-5 back then. r n r nThe conversion rates we saw on carrier billing on Android was literally 1000 times ...

Comment In: [Blog - 04/11/2013 - 09:23]

Jed, depends on what you ...

Jed, depends on what you want to test. China is a good market for testing fremium models and features as the gamer base is fremium focused to the extreme. The way that you interpret the data is also important. For example, geo tests in China provides great relative comparisons ie. ...

Comment In: [Blog - 04/08/2013 - 11:16]

My opinion is that it ...

My opinion is that it 's a matter of economics and timing for both Unity as well as mobile game developers that develop on Unity and other engines . Mobile gaming is a global market and the Chinese market is starting to monetize nicely. The ARM6 legacy devices aren 't ...

Comment In: [News - 01/31/2013 - 12:23]

Hassan, see this link to ...

Hassan, see this link to a blog post I wrote on Android piracy in China. Hope this helps. r n r n http://www.yodo1.com/how-to-protect-your-android-game-ip-in-china-taming-the-wild-wild-east-of-smartphone-gaming

Comment In: [News - 09/17/2012 - 04:18]

Joe, good question about segmentation ...

Joe, good question about segmentation of the user base. This was actually a major consideration for both Yodo1 and Robot Entertainment before we made the decision to create an independent China server. There were many points that we considered and what tipped the decision towards an independent Chinese server were ...