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Henry Fong's Blog   Expert Blogs


Henry is Founder and CEO of Yodo1 (, a leading mobile games publisher that helps Indie game developers publish, promote, and monetize their mobile games world wide including hit titles such as Crossy Road and Ski Safari. At Yodo1, he co-produced numerous games including Crossy Road's Multiplayer Game Mode, Robot Entertainment's Hero Academy - China Battle Grounds, Defiant Development's Ski Safari - China Edition. He is a frequent presenter at GDC and Casual Connect on game design and globalization.

Based in Beijing, Henry is an avid blogger on mobile gaming and an expert blogger in the Gamasutra community.  
Follow Yodo1 on Twitter @yodo1



Expert Blogs

Posted by Henry Fong on Wed, 17 Jul 2013 05:05:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
Ski Safari from Defiant Development is a great casual mobile game & international hit, but was having trouble finding a Chinese audience. Henry Fong shares how his company evolved it to work in China, along with user and revenue numbers to each update.

Posted by Henry Fong on Tue, 23 Apr 2013 01:45:00 EDT in Business/Marketing, Smartphone/Tablet
China has the world's largest smartphone gaming market -- and one of the most complex, fragmented Android app store ecosystems. With 165M subscribers, China Telecom's app store offers unique opportunities for Western game developers. (PART 1 IN A SERIES)

Posted by Henry Fong on Thu, 11 Apr 2013 09:23:00 EDT in Production, Smartphone/Tablet
Henry Fong, CEO of Beijing-based mobile game publisher, explains how his company worked with Texas-based Robot Entertainment to design and deploy a new "Shaolin team" to the studio's Hero Academy for both Chinese and Western gamers.

Henry Fong's Comments

Comment In: [Blog - 08/07/2014 - 03:02]

Start-ups are always an adventure ...

Start-ups are always an adventure and all about trying new things. IMHO, a pivot is just a fancy word for learning from your mistakes and not repeating them , keeping what worked well, then trying out a bunch of new things to see what sticks. rinse and repeat here . ...

Comment In: [Blog - 07/17/2013 - 05:05]

Jeremy, I think it 's ...

Jeremy, I think it 's both. We 're seeing that the mobile market is moving increasing towards F2P and a lot of developers in Western markets are also now experimenting with what works and what doesn 't. If you look at most of the top grossing games on the iOS/Gplay ...

Comment In: [Blog - 06/18/2013 - 06:10]

carrier billing rates are high ...

carrier billing rates are high 30 . It 's been 9 months since we tried the web payment methods such as Alipay, Tenpay and others and they typically ranged from 2-5 back then. r n r nThe conversion rates we saw on carrier billing on Android was literally 1000 times ...

Comment In: [Blog - 04/11/2013 - 09:23]

Jed, depends on what you ...

Jed, depends on what you want to test. China is a good market for testing fremium models and features as the gamer base is fremium focused to the extreme. The way that you interpret the data is also important. For example, geo tests in China provides great relative comparisons ie. ...

Comment In: [Blog - 04/08/2013 - 11:16]

My opinion is that it ...

My opinion is that it 's a matter of economics and timing for both Unity as well as mobile game developers that develop on Unity and other engines . Mobile gaming is a global market and the Chinese market is starting to monetize nicely. The ARM6 legacy devices aren 't ...

Comment In: [News - 01/31/2013 - 12:23]

Hassan, see this link to ...

Hassan, see this link to a blog post I wrote on Android piracy in China. Hope this helps. r n r n