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December 19, 2014
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Ian Griffiths's Blog


Passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

Specialties: Product Management, Free-to-Play, Acquisition, Engagement, Monetization, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantiative Analysis, AB Testing.


Ian Griffiths's Comments

Comment In: [Blog - 12/11/2014 - 01:46]

I doubt it actually does ...

I doubt it actually does impact the player-base in the long term - they will figure out almost immediately that it 's a purchase. r n r nHowever, it might fall foul of consumer law in the UK and Europe.

Comment In: [News - 12/01/2014 - 06:26]

That 's an awful thing ...

That 's an awful thing to say about boys and do you have anything to back it up It 's opinions like these, where we judge someone based on their gender that leads to so many problems in the first place.

Comment In: [Blog - 11/24/2014 - 03:52]

Do you have any evidence ...

Do you have any evidence to support that this actually drives players away, and not just anecdotal forum comments about people leaving games r n r n ... bottomless IAPs have no value to the player and educated gamers know this - If a 'bottomless IAP ' has no value ...

Comment In: [Blog - 11/21/2014 - 02:24]

Pricing in the mobile market ...

Pricing in the mobile market is artificially depressed. r n r nI 'm so tired of this notion. The prices are not artificially low, they are at the point where demand meets supply.

Comment In: [Blog - 11/14/2014 - 01:59]

Most 'freemium ' products have ...

Most 'freemium ' products have only single digit conversion, from Drop Box to email providers, it 's not indicative of a product not suiting the needs of the consumer. If the 'market ' didn 't want it then it wouldn 't exist, or rather we would see bigger numbers in ...

Comment In: [News - 11/14/2014 - 07:27]

It just depends on what ...

It just depends on what you want, money or goodwill. Although F2P is all about finding ways to monetize on content that is also delivered for free.