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March 30, 2017
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [Blog - 03/29/2017 - 10:01]

Excellent article, kudos. ...

Excellent article, kudos.

Comment In: [News - 03/22/2017 - 05:00]

I 'm actually honestly surprised ...

I 'm actually honestly surprised I haven 't either been banned yet for my last comment considering the type of people that run Gamasutra and the circles they tend to hang out in at least from the people I know that work for the site . Which in itself is ...

Comment In: [News - 03/21/2017 - 04:59]

Saying you should balance at ...

Saying you should balance at the start and just finished is like saying that code should be done without bugs and never refactored. After all, code is just logic. There 's always going to be changes and that you want to make during development and to respond to player feedback ...

Comment In: [News - 03/16/2017 - 09:53]

This seems like a potential ...

This seems like a potential invasion of privacy. Do I get to opt out from what I say being transcribed

Comment In: [News - 03/02/2017 - 11:43]

Excellent design to protect small ...

Excellent design to protect small children - well done, Nintendo.

Comment In: [Blog - 02/28/2017 - 11:13]

@Ujn, that is not what ...

@Ujn, that is not what bait and switch means. r n r nI don 't know why you 'd never download a free-to-play game, you 're missing out on a lot of great content. r n r nI don 't see this as being any different to a game coming ...