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February 20, 2017
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 02/15/2017 - 06:38]

It was not a sad ...

It was not a sad day when they released Dota 2, it 's an incredible game. And clearly we did need another Counter-Strike as lots of people bought and play it. Portal was created outside studios but so were so many games particularly many popular franchises. r n r nIt ...

Comment In: [News - 02/15/2017 - 05:16]

Narration isn 't important unless ...

Narration isn 't important unless the gameplay benefits from narration. r n r nIs there narration in Pong In Tetris Perhaps in terms of keeping score or the idea that there 's some kind of underlying narration but it is not essential to the game.

Comment In: [Blog - 06/28/2016 - 11:22]

I don 't know if ...

I don 't know if I would see this as a poor design choice, you might not like it but, it may be as intended. r n r nGating is important to understand as a tool but there are no hard and fast rules for how gating should work. I ...

Comment In: [News - 02/08/2017 - 10:32]

@Brendan, why am I not ...

@Brendan, why am I not surprised that you don 't have a full profile. Enough with the shitposting though. r n r nYes, these countries are not diverse or inclusive like much of the modern world however, that doesn 't justify a xenophobic stance for every single person from those ...

Comment In: [News - 02/02/2017 - 04:01]

Sorry for the confusion, you ...

Sorry for the confusion, you 've misread me. I didn 't mean the literal you, Michael, I meant 'you ' as in the reader.

Comment In: [News - 01/27/2017 - 04:08]

What do you mean by ...

What do you mean by adjusting the game dynamically Do you mean making it more difficult or changing the offers that a player sees Also, was it for AB testing or was it for for something else r n r n While he was claiming that King was exceptional in ...