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January 21, 2017
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 01/20/2017 - 06:49]

@lol nawwww, why aren 't ...

@lol nawwww, why aren 't you using your real name here If you believe as strongly as you do in your ideas then they should stand up to scrutiny and you shouldn 't be afraid. I certainly wouldn 't want to see you not able to speak because you were ...

Comment In: [News - 01/13/2017 - 05:50]

Yea. ...


Comment In: [Blog - 01/05/2017 - 09:30]

Great video, thanks for sharing ...

Great video, thanks for sharing I 'd love to get even more detail sketches, editor views etc.

Comment In: [News - 12/28/2016 - 11:09]

In your example of the ...

In your example of the blogger we 're talking about targeted direct harm that is immoral, unethical and illegal. I don 't think this example fits in any way with what we 're talking about here. First, games are optional - you choose to play them, they are not sent ...

Comment In: [Blog - 12/22/2016 - 10:48]

I think the pricing strategy ...

I think the pricing strategy is aimed at traditional gamers. However, given who Nintendo is working with I don 't think it 's a great revenge against the free-to-play market. I actually think they left quite a bit of money on the table.

Comment In: [Blog - 12/14/2016 - 09:22]

I can 't see us ...

I can 't see us doing that with game design because game design is so open ended and complex. r n r nEven if we did create tools that would influence how we think and potentially stump innovation in that area. We do have tools, terms and phrases for describing ...