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August 25, 2016
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Ian Griffiths's Blog


I am a Product Manager and Game Designer who has worked at a number of companies, most notable EA Playfish and Lionhead Studios. 

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

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Twitter - 

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Monetization, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantiative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present.


Ian Griffiths's Comments

Comment In: [News - 08/16/2016 - 03:33]

When I watch the E3 ...

When I watch the E3 2014 trailer I see a vision for the game. r n r nI 'm on a lush rain forest world teeming with vegetation and insects. A small robot, a monitor of some kind, innocuously wanders past. I see two giant dinosaur like creatures in a ...

Comment In: [Blog - 08/09/2016 - 10:38]

There are numerous review scores ...

There are numerous review scores I disagree with but I still find them valuable for understanding what a reviewer thinks. What I do know is that the scores are largely useless to me because I generally disagree. For me, there are so many 'perfect ' games that have sub-9 scores ...

Comment In: [News - 07/11/2016 - 12:10]

I think it 's shocking ...

I think it 's shocking how much of the gaming media are calling out the previous business of the games supplier as though it 's something to be outright ridiculed. Talking about it in the body is fine, even a joke or two, but why in the headline r n ...

Comment In: [News - 05/18/2016 - 06:17]

So games aren 't games ...

So games aren 't games if they have a political message This is a really awful approach to take and limits the range of impact that games can have as a medium, very disappointing.

Comment In: [Blog - 11/16/2015 - 01:27]

I couldn 't agree more, ...

I couldn 't agree more, well said r n r nWhen you try to discuss f2p all you get is relativistic moralising that is often incredibly hypocritical. The debate just rages down to the point where those who don 't understand f2p just claim that the model is driven by ...

Comment In: [News - 10/23/2015 - 02:13]

@Nick no he isn 't. ...

@Nick no he isn 't.