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July 23, 2017
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [Blog - 06/01/2017 - 03:38]

Portal is the perfect example ...

Portal is the perfect example of how to implement an effective and fun tutorial.

Comment In: [News - 06/01/2017 - 03:19]

They publish brilliant games that ...

They publish brilliant games that do well and without money there wouldn 't be games like theirs for communities to form around.

Comment In: [Blog - 04/13/2017 - 09:28]

I 'm sure he 's ...

I 'm sure he 's well aware of his privilege. Given that almost a billion people don 't have access to clean water, billions don 't have sanitation etc. almost everything we do in developed nations is a privilege but that doesn 't mean we shouldn 't talk about it ...

Comment In: [News - 03/31/2017 - 11:45]

That 's people 's jobs ...

That 's people 's jobs you 're talking about. Have some respect for some fellow people working in games.

Comment In: [News - 03/30/2017 - 04:55]

@Hasan, @Chase @Warren, r n ...

@Hasan, @Chase @Warren, r n r nIt is undeniable that this industry is generally intolerant of those with centre-right wing or Republican views. If those views are intolerant then they should be challenged but there seems to be some level of discrimination for even supporting the republican or other mainstream ...

Comment In: [News - 05/27/2016 - 04:00]

I have to say I ...

I have to say I don 't see Dark Souls as a good candidate for a great learning curve. I 'm actually quite surprised to see it here and yes, I appreciate that it 's a cult classic but let 's just consider the beginning hour or so. r n ...