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October 25, 2016
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 09/23/2016 - 07:16]

It 's not, they all ...

It 's not, they all have the right to do whatever they want within the law. r n r nDo people even read what 's written down anymore This isn 't about a person it 's about corporations acting on second parties and whether it 's ethical to do so.

Comment In: [News - 09/26/2016 - 03:56]

Seconded on Super Meat Boy, ...

Seconded on Super Meat Boy, watching all of your attempts really. I 'd also add Lego Star Wars as it 's pretty kid friendly. Left 4 Dead had an interesting mechanic, MOBAs have very complex mechanics around character death.

Comment In: [News - 09/21/2016 - 02:51]

It saddens me that people ...

It saddens me that people still think the pinnacle of games is aping movies.

Comment In: [Blog - 09/06/2016 - 02:12]

Hi Ethan, r n r ...

Hi Ethan, r n r nI think obfuscation is an interesting area. The player is informed of the conversion rate so can keep a record of it. At the very least they can understand how much they spent in total. r n r nI think if it becomes too obtuse ...

Comment In: [Blog - 09/02/2016 - 10:14]

I 've always found the ...

I 've always found the idea of turning real wars into arcadey games a bit questionable. I think they can trivialise the events if not handled appropriately.

Comment In: [Blog - 08/22/2016 - 01:52]

@James, I don 't think ...

@James, I don 't think that these developers lack empathy for their players and I don 't know how you can make that judgement. No-one is being exploited because there 's no indication that players lack the agency to make informed decisions. There 's no evidence to suggest that 'whales ...