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August 21, 2014
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Ian Griffiths's Blog

 

Passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

Specialties: Product Management, Free-to-Play, Acquisition, Engagement, Monetization, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantiative Analysis, AB Testing.

 

Ian Griffiths's Comments

Comment In: [News - 08/11/2014 - 11:06]

I don 't understand why ...

I don 't understand why Weidmann thinks that you can 't discount virtual goods as they become less popular, clearly people will pay for exclusivity. We see this everywhere from retail fashion to early access games, whether it 's enthusiasm, fandom or social status, some people want stuff before everyone ...

Comment In: [Blog - 07/29/2014 - 12:54]

Excellent post. I see that ...

Excellent post. I see that few people in games have a decent understanding of even basic statistics. One of my biggest issues with the understanding of data analysis in games is that people tend to think data should always be solely hypothesis driven, that there is no room for exploratory ...

Comment In: [News - 07/24/2014 - 08:39]

A fascinating title. It 's ...

A fascinating title. It 's funny how these somewhat simple games, which I imagine most developers completely dismiss, end up performing exceptionally well in the market. Clearly Mrs. Kardashian West 's name has had a big impact on getting people through the door but Glu have then made a game ...

Comment In: [News - 07/22/2014 - 08:55]

The gender pay gap is ...

The gender pay gap is simply unacceptable. It is an affront to our values as a society and show a huge level of disregard towards women and the work they do. I 'm also fed up of it as a man, getting paid more means that it makes more financial ...

Comment In: [News - 07/22/2014 - 07:53]

In the UK I 've ...

In the UK I 've seen QA paid relatively highly in the mobile and casual field, anywhere from 30- 40k. Much higher than when I started out earning 6.50 an hour and only know if you were working the next day at the end of this one r n r ...

Comment In: [News - 07/18/2014 - 07:21]

This. r n r nIt ...

This. r n r nIt 's because this is an easier line to push when people express a general dislike for games. They always fall back on the idea that players aren 't responsible for their own behaviour. r n r nIf you don 't want an in-game item, don ...