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July 29, 2016
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July 29, 2016
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Ian Griffiths's Blog


I am a Product Manager and Game Designer who has worked at a number of companies, most notable EA Playfish and Lionhead Studios. 

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

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Twitter - 

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Monetization, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantiative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present.


Ian Griffiths's Comments

Comment In: [News - 07/11/2016 - 12:10]

I think it 's shocking ...

I think it 's shocking how much of the gaming media are calling out the previous business of the games supplier as though it 's something to be outright ridiculed. Talking about it in the body is fine, even a joke or two, but why in the headline r n ...

Comment In: [News - 05/18/2016 - 06:17]

So games aren 't games ...

So games aren 't games if they have a political message This is a really awful approach to take and limits the range of impact that games can have as a medium, very disappointing.

Comment In: [Blog - 11/16/2015 - 01:27]

I couldn 't agree more, ...

I couldn 't agree more, well said r n r nWhen you try to discuss f2p all you get is relativistic moralising that is often incredibly hypocritical. The debate just rages down to the point where those who don 't understand f2p just claim that the model is driven by ...

Comment In: [News - 10/23/2015 - 02:13]

@Nick no he isn 't. ...

@Nick no he isn 't.

Comment In: [Blog - 10/12/2015 - 03:03]

I think the differences is ...

I think the differences is that I don 't see people not spending as a player rejecting the game, more a thoughtful actor utilising their experience in a way best tailored to them within the limits set out by the game.

Comment In: [Blog - 10/05/2015 - 01:52]

I 'm not trying to ...

I 'm not trying to paint you as anti-f2p. I just interpret that you seem to be very negative about many f2p monetization techniques used by a large number of developers that I don 't see as particularly problematic in all cases - but some of them I do. Like ...