After dropping the price of Soulcaster I & II from 240 MSP to 80 MSP on Xbox Live Indie Games, the volume of sales increased dramatically. This follow-up to my original pricing hypothesis further explores customer psychology on the Xbox Marketplace.
I too spent 8 years in the mainstream gaming industry as a contractor before going indie, and I agree that this gave me a huge advantage. I drew entirely different lessons from it though. I went indie to see if I could make a game and not fall into the ...
Pricing is my new favorite topic in the sphere of game business and marketing. Thanks for a really fantastic article and for backing it up with hard statistics. I am embarking on a career as a so-called bottom feeder as well. One bit I would add to this is that ...
A timeless classic. Thank you for the hard work that went into researching and writing this. This is one of those games that does everything right from start to finish. The best parts I pulled from your analysis: 1. Consolation treasures at dead ends to reward exploration 2. Break the ...
This is an excellent point, and made me realize that the normalized price in the customer's mind is just as big a factor as the arcade token mentality. Because XBLIG doesn't allow price changes more often than every 90 days which is why Escape Goat has to stay at 240 ...
Congratulations on your success with this title. You are dead on about the 80 MSP. At 240, none of my games have appeared on Top Downloads, even when they were pretty high in the Top Rated list, Lots of people probably skip the trial based on the price--What could possible ...
