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Jay OToole's Blog
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My name is Jay O'Toole and I am currently a doctoral candidate at the University of Wisconsin-Madison. Next fall I will begin as an Assistant Professor of Strategic Management at Georgia State University in Atlanta, GA. For my dissertation, I am examine the influence of development teams and processes on the outcomes of video game development projects. My dissertation proposal won the 2012 Product Development and Management Association (PDMA) Dissertation Proposal competition and was named a finalist of the 2012 Institute for Operations Research and Management Sciences (INFORMS) / Organization Science Dissertation Proposal competition.
Areas of research interest: entrepreneurship, product development, organizational learning, organizational routines and capabilities, top management teams
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Expert Blogs
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Help the MADE by filling out a brief survey |
| Posted by Jay OToole on Mon, 11 Jun 2012 08:57:00 EDT in
Serious,
Indie,
Smartphone/Tablet,
Social/Online,
Console/PC,
Business/Marketing,
Design,
Production,
Art,
Audio,
Programming
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| REMINDER: Help the Museum of Digital Art and Entertainment (the MADE) by completing a brief survey. The survey is a part of my dissertation research on video game development. For each completed survey, I will be making a $5 donation to the MADE. |
| Read More... | 2 Comments |
Survey: Talk About Game Development, Help The MADE  |
| Posted by Jay OToole on Mon, 04 Jun 2012 07:19:00 EDT in
Serious,
Indie,
Smartphone/Tablet,
Social/Online,
Console/PC,
Business/Marketing,
Design,
Production,
Art,
Audio,
Programming
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| Help the Museum of Digital Art and Entertainment (the MADE) by completing a survey. The survey is a part of my dissertation research on video game development. For each completed survey, I will be making a $5 donation to the MADE. |
| Read More... | 4 Comments |
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Game crowdfunding: One way to increase the effectiveness of your pitch |
| Posted by Jay OToole on Wed, 30 May 2012 04:58:00 EDT in
Business/Marketing
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| How can you improve your chances of generating more support for projects posted on crowdfunding sites like Kickstarter and Indiegogo. In short, research my colleague and I conducted suggests "be more positive." |
| Read More... | 5 Comments |
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To business plan, or not to business plan, that is the question |
| Posted by Jay OToole on Wed, 23 May 2012 03:11:00 EDT in
Business/Marketing
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| Quite possibly the most commonly offered advice dispensed to anyone interested in starting their own business is "write a business plan." Despite the advice, research on the influence of business plans on start-up outcomes is mixed. |
| Read More... | 1 Comments |
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Who has a greater impact on a game's financial performance: producer or designer? |
| Posted by Jay OToole on Tue, 17 Apr 2012 06:06:00 EDT in
Business/Marketing
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| After analyzing commercial PC games between 1994 and 2006, Ethan Mollick, assistant professor of management at the University of Pennsylvania, concluded that producers have a greater influence on game revenue than designers. |
| Read More... | 2 Comments |
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Academic Research on Video Game Development (introduction) |
| Posted by Jay OToole on Fri, 06 Apr 2012 01:49:00 EDT in
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| My name is Jay O’Toole and I am a PhD student at UW-Madison interested in all that goes into making games. I decided to start this blog to write about observations based on my own research and those of other scholars examining the video game industry. |
| Read More... | 3 Comments |
Jay OToole's Comments
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Comment In: Postmortem: 11 Bit Studios' Anomaly Warzone Earth [Feature - 01/28/2013 - 04:00]
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Thanks Pawel I found your ... Thanks Pawel I found your additional insights extremely helpful. Thanks for taking the time to write the postmortem in the first place and taking the extra time address some of my questions. Good luck with your future projects |
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Comment In: Postmortem: Vivid Games' Real Boxing [Feature - 01/21/2013 - 04:00]
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I really enjoy postmortems and ... I really enjoy postmortems and yours is no exception. So, thank you. I apologize if some of my questions appear naive or unimportant. I am still very much learning about game development and the inherent challenges and risks associated. For what it is worth, I thought I would offer a ... |
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Comment In: Help the MADE by filling out a brief survey [Blog - 06/11/2012 - 08:57]
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The recommended wording change would ... The recommended wording change would have made more sense--good catch and suggestion. Unfortunately now that the survey I will have to wait until my next project to make the update. Despite the numerous reviews, edits, pilots, I missed that one--but good to know moving forward. r n r nStill, I ... |
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Comment In: Game crowdfunding: One way to increase the effectiveness of your pitch [Blog - 05/30/2012 - 04:58]
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We took steps to address ... We took steps to address that very issue, both at the project-level and individual level. At the project level we included type of loan request in our models to address two concerns: 1 certain loan request types might be correlated with using more positive words and 2 some types of ... |
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Comment In: Who has a greater impact on a game's financial performance: producer or designer? [Blog - 04/17/2012 - 06:06]
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You raise excellent questions Ferdinand. ... You raise excellent questions Ferdinand. Dr. Mollick 's data does not provide sufficient detail as to the actions producers took or could take to influence the revenue of the games published. However, he does draw attention to the work of others Burgelman 1991 described as viewing middle managers as the ... |
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