There 's very little inside a box these days other than a disk. With larger hard drives and faster internet connections now the norm, I 'd be worried too.
The inefficiency Ian is quoted on is one of distribution, not marketing. As with the book publishing business, retail distribution of boxed games is on the way out. We 're just waiting for the hardware to catch up PC is already there . If retail doesn 't find a way ...
Let 's be fair to marketers and not paint all of us with a broad stroke. There are some damn ingenious marketers that have worked on games, and there are some idiots that should be tossed out the nearest airlock. r n r nThere are crappy game developers as well. ...
Great article, Phil r n r nThe incentive for novel publishing is brand extension, revenue, and ongoing engagement. While not every novel line is going to generate half of your revenue, creating a line can be very profitable. Extending your brand to new consumers and providing more points for engagement ...
