Johan Toresson's Blog
Residing in Karlshamn, Sweden.
I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience.
Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two.
Beneath are the chapters of the series "Indie Game Marketing: A love story"
Indie Game Marketing: A love story - Part 1 [Getting a solid base]
Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]
Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]
The first post in a series of post about books for creatives - inspirational and interesting books for creative people. Some times even educational. First part is about David Ogilvy - the Father of Advertising (and suspected Mad men inspiration).
We take a look at how to use your USP to make a position statement and how that could help with your marketing strategy. It might also bring some interesting insights into your team composition, and then we end it all with some chocolate. And a tired meme
Some practical stuff on how to widen your facebook audience, #screenshotsaturday and more on how important it is to keep that list of contacts growing.
This post touches upon the subject of contact and communication with journalists as well as your fans. It also has a light weight discussion about guerilla marketing - low cost/high impact etc with some examples.
What is PR/Marketing and why should I care about it? This post introduces some terms and thoughts about marketing/PR in general and also touches on some stuff that you probably should be doing somewhere along the lines of yesterday.
Johan Toresson's Comments
[Blog - 10/01/2014 - 01:45]
[Blog - 11/25/2013 - 05:38]
Oh man, sorry for the ...
Oh man, sorry for the late reply Thanks so much for your nice words. : r n r nI 'm curious: How did your game fare and where there any specific things that you read here that were applied and worked out well/not well etc Would love to read a ...
[Blog - 09/29/2014 - 01:05]
Great to hear that you ...
Great to hear that you enjoyed reading it : r n r n r nWhat specific principles are you thinking about I 'd say that almost everything can be translated with a bit of tinkering and research.
[Blog - 05/22/2014 - 12:34]
Great post, and really nice ...
Great post, and really nice to see someone sharing my view of SQL as an outdated model to access data. Looking forward to what the future brings. :
[Blog - 05/19/2014 - 07:31]
Hi Steven r n r ...
Hi Steven r n r nFirst of all: Nice to hear that you enjoy the marketing part of things : It 's always fun when someone finds out that there 's room for creativity here as well. r n r nSecond: I really like your initiative This could be a ...
[Blog - 05/19/2014 - 03:05]
Nice Good, solid read Nina ...
Nice Good, solid read Nina r n r nI 'm really looking forward to hear more about your side of things - I don 't really know what ways of finding funding options works in the U.S for indies or smaller startups in general , so I 'll be making ...