Johan Toresson's Blog
Residing in Karlshamn, Sweden.
I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience.
Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two.
Beneath are the chapters of the series "Indie Game Marketing: A love story"
Indie Game Marketing: A love story - Part 1 [Getting a solid base]
Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]
Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]
This second part in my series about Books for Creatives we touch upon the value of a great vision, as well as the value of doing absolutely nothing. And a few things in between.
The first post in a series of post about books for creatives - inspirational and interesting books for creative people. Some times even educational. First part is about David Ogilvy - the Father of Advertising (and suspected Mad men inspiration).
We take a look at how to use your USP to make a position statement and how that could help with your marketing strategy. It might also bring some interesting insights into your team composition, and then we end it all with some chocolate. And a tired meme
Some practical stuff on how to widen your facebook audience, #screenshotsaturday and more on how important it is to keep that list of contacts growing.
This post touches upon the subject of contact and communication with journalists as well as your fans. It also has a light weight discussion about guerilla marketing - low cost/high impact etc with some examples.
What is PR/Marketing and why should I care about it? This post introduces some terms and thoughts about marketing/PR in general and also touches on some stuff that you probably should be doing somewhere along the lines of yesterday.
Johan Toresson's Comments
[Blog - 11/18/2014 - 01:51]
This is as shitty as ...
This is as shitty as it gets. : I 'm terribly sorry for you guys, and I hope things swings around soon.
[Blog - 11/17/2014 - 01:39]
Nice I 'm gonna make ...
Nice I 'm gonna make sure to follow this series. It 's really good that you start from the very basics - sometimes in the heat of things those get overlooked. :
[News - 11/14/2014 - 05:18]
Go Anton Although it should ...
Go Anton Although it should be noted that this is nothing but a pre-study at the moment which in turn hasn 't really even started yet . You can follow stuff on Diversi.nu for more updates. :
[Blog - 10/01/2014 - 01:45]
[Blog - 11/25/2013 - 05:38]
Oh man, sorry for the ...
Oh man, sorry for the late reply Thanks so much for your nice words. : r n r nI 'm curious: How did your game fare and where there any specific things that you read here that were applied and worked out well/not well etc Would love to read a ...
[Blog - 09/29/2014 - 01:05]
Great to hear that you ...
Great to hear that you enjoyed reading it : r n r n r nWhat specific principles are you thinking about I 'd say that almost everything can be translated with a bit of tinkering and research.