Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 20, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Johan Toresson's Blog


Residing in Karlshamn, Sweden. 

I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience. 

Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two. 

Beneath are the chapters of the series "Indie Game Marketing: A love story"

Indie Game Marketing: A love story - Part 1 [Getting a solid base]

Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]

Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]


Member Blogs

What is neuromarketing and is it in any way or form viable for smaller companies? What are your thoughts?

In this post I try to look at strategies for networking as an introvert. I also try to look at intro and extroversion not as two binary positions, but more as a spectrum of behaviours and how to learn skills that help you navigate that spectrum.

Posted by Johan Toresson on Fri, 22 Jan 2016 02:51:00 EST in Business/Marketing, Console/PC, Indie
The third part of my series on books for creatives. I just summed the other parts up in just about 350 words. Dang. Should’ve put a TL;DR notice somewhere in the other parts.

This second part in my series about Books for Creatives we touch upon the value of a great vision, as well as the value of doing absolutely nothing. And a few things in between.

The first post in a series of post about books for creatives - inspirational and interesting books for creative people. Some times even educational. First part is about David Ogilvy - the Father of Advertising (and suspected Mad men inspiration).

We take a look at how to use your USP to make a position statement and how that could help with your marketing strategy. It might also bring some interesting insights into your team composition, and then we end it all with some chocolate. And a tired meme

Johan Toresson's Comments

Comment In: [Blog - 09/30/2016 - 09:48]

I agree The big question ...

I agree The big question is probably how SW would 've fared now, considering the availability of games in general, and if people would 've even tried the game if it hadn 't been shareware back in the day. Also: Sorry about the late reply : '

Comment In: [News - 09/29/2016 - 04:54]

Love this lt 3 ...

Love this lt 3

Comment In: [Blog - 09/26/2016 - 10:35]

Of course businesses fail, but ...

Of course businesses fail, but not taking into account what went to shit and trying to optimize it for the next run is just dumb. : Games are not made in la-la land where everything is magic and business know-how does not apply.

Comment In: [Blog - 02/29/2016 - 06:15]

Thank you so much I ...

Thank you so much I generally tend to look for how I can help in any given situation, that usually ends up in a territory more interesting than the weather and what coffee you prefer. In the long run, what you give is definitely what you get. : r n ...

Comment In: [Blog - 04/04/2016 - 01:32]

Great post There 's been ...

Great post There 's been so many times when I 've found myself staring at a stack of cards and just feeling like I have no idea how to connect whoms face to what card. If you do a bit of googling you might find them though, and that helps ...

Comment In: [Blog - 03/09/2016 - 03:05]

Good, solid post ...

Good, solid post