Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 26, 2016
arrowPress Releases
May 26, 2016
PR Newswire
View All
View All     Submit Event

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Johan Toresson's Blog


Residing in Karlshamn, Sweden. 

I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience. 

Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two. 

Beneath are the chapters of the series "Indie Game Marketing: A love story"

Indie Game Marketing: A love story - Part 1 [Getting a solid base]

Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]

Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]


Member Blogs

In this post I try to look at strategies for networking as an introvert. I also try to look at intro and extroversion not as two binary positions, but more as a spectrum of behaviours and how to learn skills that help you navigate that spectrum.

Posted by Johan Toresson on Fri, 22 Jan 2016 02:51:00 EST in Business/Marketing, Console/PC, Indie
The third part of my series on books for creatives. I just summed the other parts up in just about 350 words. Dang. Should’ve put a TL;DR notice somewhere in the other parts.

This second part in my series about Books for Creatives we touch upon the value of a great vision, as well as the value of doing absolutely nothing. And a few things in between.

The first post in a series of post about books for creatives - inspirational and interesting books for creative people. Some times even educational. First part is about David Ogilvy - the Father of Advertising (and suspected Mad men inspiration).

We take a look at how to use your USP to make a position statement and how that could help with your marketing strategy. It might also bring some interesting insights into your team composition, and then we end it all with some chocolate. And a tired meme

Some practical stuff on how to widen your facebook audience, #screenshotsaturday and more on how important it is to keep that list of contacts growing.

Johan Toresson's Comments

Comment In: [Blog - 02/29/2016 - 06:15]

Thank you so much I ...

Thank you so much I generally tend to look for how I can help in any given situation, that usually ends up in a territory more interesting than the weather and what coffee you prefer. In the long run, what you give is definitely what you get. : r n ...

Comment In: [Blog - 04/04/2016 - 01:32]

Great post There 's been ...

Great post There 's been so many times when I 've found myself staring at a stack of cards and just feeling like I have no idea how to connect whoms face to what card. If you do a bit of googling you might find them though, and that helps ...

Comment In: [Blog - 03/09/2016 - 03:05]

Good, solid post ...

Good, solid post

Comment In: [Blog - 09/29/2014 - 01:05]

also - rhundradets senaste svar ...

also - rhundradets senaste svar Sorry

Comment In: [News - 03/01/2016 - 03:32]

This is such a great ...

This is such a great talk

Comment In: [Blog - 01/19/2016 - 01:02]

1 I know the feeling. ...

1 I know the feeling. : Just run it through a friend who 's more rested I fuck up spelling and stuff all the time, but I have some friends who reads, corrects and then pings me about it r n r n2 There 's probably better ways to do ...