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Joseph Kim's Blog   Expert Blogs


Mobile game philosopher and designer. Aspiring artist. League of Legends fan.

Studio Lead at FunPlus Games. Mobile game advisor to Smilegate West. 

Author of blog:


Expert Blogs

A relatively compact and comprehensive overview of the compulsion loop concept. In addition, I attempt to expand the concept with my own interpretation.

A very useful tool to help game designers understand 1. Game monetization potential and 2. Potential weaknesses or areas of improvement, is an ARPDAU contribution table. This tool will help both with analysis and prediction of potential game success.

Posted by Joseph Kim on Fri, 25 Oct 2013 08:51:00 EDT in Business/Marketing, Smartphone/Tablet
Small independent developers have very little chance for success in the current mobile gaming market. Currently, mobile game publishers are not structured to help enable indie "artists" to achieve success. What is needed is more fundamental change!

Posted by Joseph Kim on Fri, 11 Oct 2013 03:01:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
One of the most difficult problems in designing any game is complexity in the game design which can be a killer! Learn how to most effectively address complexity by platform and learn lessons from successful mobile games like Clash of Clans.

Posted by Joseph Kim on Sun, 25 Aug 2013 09:54:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Learn the critical techniques of mobile application monetization employed by the world's best such as Supercell,, DeNA, and GungHo. I discuss 12 critical monetization concepts that every mobile game designer needs to know!

Posted by Joseph Kim on Tue, 25 Jun 2013 03:11:00 EDT in Design, Smartphone/Tablet
Too many mobile game design have typically followed a "me too" or horizontal strategy with little differentiation. This post describes a context to think about how to design mobile games for mobile and innovation vs. "fast following."

Joseph Kim's Comments

Comment In: [Blog - 10/25/2013 - 08:51]

Hi Sean, wow strong praise. ...

Hi Sean, wow strong praise. Thanks for the compliment

Comment In: [Blog - 10/09/2013 - 02:24]

Hi Elad, nice post... Thanks ...

Hi Elad, nice post... Thanks for referencing me

Comment In: [Blog - 08/25/2013 - 09:54]

Hi Curtiss, thanks for the ...

Hi Curtiss, thanks for the comment. r n r nSo a critical point that may not be coming across clearly is that increasing game monetization doesn 't actually require doing something evil. r n r nIn fact, most of the monetization concepts actually make the game better and the user ...

Comment In: [Blog - 06/25/2013 - 03:11]

Hey Phil, absolutely no disagreement ...

Hey Phil, absolutely no disagreement that an indie developer would not have reached the success CC has to the degree they have. It was a perfect storm of game design, distribution, existing network, Facebook shift to mobile, etc. etc. as well as having the resources and knowledge to push the ...

Comment In: [Blog - 06/14/2013 - 09:11]

That title is too boring... ...

That title is too boring... :- r n r nAndy I like your other comment above... seems like we share a similar world view. Ha