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February 20, 2017
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Joseph Kim's Blog   Expert Blogs


Mobile game development philosopher.

Chief Product Officer at SEGA Networks.


Twitter: @jokim1



Expert Blogs

Posted by Joseph Kim on Wed, 08 Feb 2017 09:45:00 EST in Business/Marketing, Production, Indie, Smartphone/Tablet
Determined optimists are Winners who are necessary to have successful teams.​ In this post, I argue that there are three types of team members: Winners, Warners, and Whiners. What are the characteristics that define a Winner? Why are Whiners so dang

Posted by Joseph Kim on Mon, 30 Jan 2017 01:23:00 EST in Business/Marketing, Smartphone/Tablet
Every mobile gaming company has their own system for categorizing different types of mobile games (an industry taxonomy). No industry standard exists. I propose an "open source" system which I hope others will use and help improve upon.

Posted by Joseph Kim on Mon, 23 Jan 2017 09:42:00 EST in Design, Programming, Production, Indie, Smartphone/Tablet
Mobile game pre-production teams often focus on the wrong activities. Discussion about how to use a key risks based approach to pre-production.

Posted by Joseph Kim on Thu, 27 Aug 2015 01:00:00 EDT in Business/Marketing, Smartphone/Tablet
Huge pent-up demand exists for Blizzard IP based mobile games. Activision Blizzard should acquire Glu Mobile and Ember Entertainment to create a world dominating mobile games powerhouse... to be the world's greatest. Read how and why!

Even a good game design may be doomed from the start: anyone launching in a competitive game category requires a strange attractor for user attention. Learn how to develop a good game concept using the principle of a strange attractor.

Posted by Joseph Kim on Tue, 24 Feb 2015 01:54:00 EST in Business/Marketing, Design, Programming, Production, Smartphone/Tablet
Iteration based mobile game designers have taken the philosophy of "MVP" (Minimum Viable Product) development principles too far to laziness. By not properly planning design, product teams waste massive dev resources and time: this can be avoided.

Joseph Kim's Comments

Comment In: [Blog - 05/20/2015 - 02:13]

Ricardo, one other way to ...

Ricardo, one other way to think about innovation in the game space is to consider Peter Thiel 's view if you 've read some of his work popularized in his book Zero to One. r n r nThere is broader innovation the zero to one innovation where you are making ...

Comment In: [Blog - 02/24/2015 - 01:54]

Giddyup. Agreed but would argue ...

Giddyup. Agreed but would argue that there are some fairly good standard-ish types of practices that can be applied across all, or most, games.

Comment In: [Blog - 12/04/2014 - 03:55]

It is insane. Not just ...

It is insane. Not just you. :-

Comment In: [Blog - 09/18/2014 - 08:09]

Hi Andrew and Juliette. Yeah ...

Hi Andrew and Juliette. Yeah Balsamiq is pretty good. One other tool you should consider, that at least for me has been really easy to use is iPlotz which you can access at

Comment In: [Blog - 10/25/2013 - 08:51]

Hi Sean, wow strong praise. ...

Hi Sean, wow strong praise. Thanks for the compliment

Comment In: [Blog - 10/09/2013 - 02:24]

Hi Elad, nice post... Thanks ...

Hi Elad, nice post... Thanks for referencing me