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Joseph Kim's Blog   Expert Blogs


Mobile game philosopher and designer. Aspiring artist. League of Legends fan.

Studio Lead at FunPlus Games. 

Author of blog:


Expert Blogs

Posted by Joseph Kim on Tue, 24 Feb 2015 01:54:00 EST in Business/Marketing, Design, Programming, Production, Smartphone/Tablet
Iteration based mobile game designers have taken the philosophy of "MVP" (Minimum Viable Product) development principles too far to laziness. By not properly planning design, product teams waste massive dev resources and time: this can be avoided.

Posted by Joseph Kim on Thu, 04 Dec 2014 03:55:00 EST in Business/Marketing, Design, Smartphone/Tablet
Interview with three veteran executives from top Chinese mobile game publishing companies to get the latest perspective on the Chinese mobile game market and the opportunity for Western developers to publish in China.

Posted by Joseph Kim on Thu, 18 Sep 2014 08:09:00 EDT in Design, Smartphone/Tablet
A recommended method for mobile game design that focuses on detailing entire series of user flows rather than specific screens. Many PC/console game designers often fail here by focusing on key screens and thereby eventually requiring redesign.

A relatively compact and comprehensive overview of the compulsion loop concept. In addition, I attempt to expand the concept with my own interpretation.

A very useful tool to help game designers understand 1. Game monetization potential and 2. Potential weaknesses or areas of improvement, is an ARPDAU contribution table. This tool will help both with analysis and prediction of potential game success.

Posted by Joseph Kim on Fri, 25 Oct 2013 08:51:00 EDT in Business/Marketing, Smartphone/Tablet
Small independent developers have very little chance for success in the current mobile gaming market. Currently, mobile game publishers are not structured to help enable indie "artists" to achieve success. What is needed is more fundamental change!

Joseph Kim's Comments

Comment In: [Blog - 02/24/2015 - 01:54]

Giddyup. Agreed but would argue ...

Giddyup. Agreed but would argue that there are some fairly good standard-ish types of practices that can be applied across all, or most, games.

Comment In: [Blog - 12/04/2014 - 03:55]

It is insane. Not just ...

It is insane. Not just you. :-

Comment In: [Blog - 09/18/2014 - 08:09]

Hi Andrew and Juliette. Yeah ...

Hi Andrew and Juliette. Yeah Balsamiq is pretty good. One other tool you should consider, that at least for me has been really easy to use is iPlotz which you can access at

Comment In: [Blog - 10/25/2013 - 08:51]

Hi Sean, wow strong praise. ...

Hi Sean, wow strong praise. Thanks for the compliment

Comment In: [Blog - 10/09/2013 - 02:24]

Hi Elad, nice post... Thanks ...

Hi Elad, nice post... Thanks for referencing me

Comment In: [Blog - 08/25/2013 - 09:54]

Hi Curtiss, thanks for the ...

Hi Curtiss, thanks for the comment. r n r nSo a critical point that may not be coming across clearly is that increasing game monetization doesn 't actually require doing something evil. r n r nIn fact, most of the monetization concepts actually make the game better and the user ...