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Joshua Dallman's Blog


Joshua has been a professional game designer, producer, and manager for 10 years and specializes in mobile-social game design and monetization.  He is currently a Design Lead at Zynga.  He was Studio Design Director for Playdom/Disney's largest internal studio by DAU and contributed to the design of the award winning Social City.  He re-designed Playdom game Wild Ones and quadrupled revenue which directly generated millions in revenue and is still among their largest games.  As Head of Design and Production at TinyCo, he directed studio game development and design including top grossing iOS and Android hit Tiny Zoo.  As Senior Game Designer and Monetization Specialist at Z2Live, he designed on top grossing iOS hits Trade Nations and Battle Nations, directly generating millions in revenue.  He designed for Digital Chocolate as a Studio Design Lead and contributed to Millionaire City and other company hits.  He published 40 games for GarageGames, produced 12 games for InstantAction, and designed 10 games for Luma Arcade across mobile, iOS, console, and web.  He is published in the Thomson Course Technology book Business and Production for Games, is a featured author on GamaSutra, a six time judge of the IGF, and has a decade of IT SaaS experience at Microsoft, Sun, and WebTrends.



  • FarmVille 2: Country Escape ~#14 Top Grossing Hit~
  • CastleVille Legends
  • Battle Nations ~#9 Top Grossing Hit~
  • Trade Nations~#1 Top Grossing Hit~
  • Metal Storm ~#7 Top Grossing Hit~
  • Tiny Zoo ~#3 Top Grossing Hit~
  • Tiny Chef ~#6 Top Grossing Hit~
  • Tiny Nightclub
  • Tap Resort
  • VIP Poker
  • Nitro
  • Metal Storm: Aces


  • Millionaire City ~Top Hit~
  • Zombie Lane
  • Army Attack
  • Millionaire Boss
  • Island God
  • Social City ~Top Hit~
  • Wild Ones
  • Tiki Resort
  • Treetopia


  • Marble Blast Mobile
  • Flipt
  • The Harvest
  • Astros Space Race


  • Rev
  • Galcon
  • Lore: Aftermath
  • Zap!
  • Marble Blast Ultra
  • Shelled
  • Shelled Online


  • Dragon Hatchery
  • Oddictive
  • Sploidz

All credited as one of the following: Design Lead, Studio Design Lead, Studio Design Director, Head of Design & Production, Game Producer, Sr. Game Designer, or Game Designer


Member Blogs

Posted by Joshua Dallman on Thu, 11 Mar 2010 06:21:00 EST in Design
A discussion on the design shift required to move from traditional thinking about new platforms to the new platform of social games.

Posted by Joshua Dallman on Sun, 17 May 2009 06:20:00 EDT in Design
This is the designer's postmortem for Marble Blast Mobile and discusses the game design considerations and challenges that went into porting the XBLA hit game onto the iPhone platform.

Posted by Joshua Dallman on Sat, 21 Mar 2009 01:25:00 EDT in Design
Yesterday I returned home from six months as a game designer in South Africa. I went there looking for job experience, not outback safari adventure, though got both. However, this isn't a travelogue, but an analysis of the game industry in South Africa.

Joshua Dallman's Comments

Comment In: [Feature - 04/28/2011 - 04:25]

Required reading for game designers ...

Required reading for game designers who wish to move product beyond the status quo: r n r n

Comment In: [News - 01/20/2014 - 03:34]

Official statement: We have trademarked ...

Official statement: We have trademarked the word 'CANDY ' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. r n r n Plain-spoken Translation: We had to do this the lawyers made us . r ...

Comment In: [Blog - 11/22/2013 - 09:34]

The result would be to ...

The result would be to disrupt the viral move to virtual communities, at least during certain proscribed times like when children are in school. r n r nIf virtual communities are doing a better job at engaging children than school, maybe education should collaborate with virtual communities instead of compete ...

Comment In: [News - 11/18/2013 - 02:46]

Outstanding video article with practical ...

Outstanding video article with practical advice to connect to wider audiences than the gaming industry has historically done. Outstanding references. Must-watch for designers, writers, artists, art directors in the industry.

Comment In: [Blog - 10/22/2013 - 10:25]

Matthew Shafer-Skelton: Yes, I understand ...

Matthew Shafer-Skelton: Yes, I understand that carnival games are physical and mini-games inside of F2P games are virtual, one is delivered by a person in person for real world toys the other is for virtual currency and feeds into a meta-game, and other obvious differences etc. r n r nWhat ...

Comment In: [Blog - 10/16/2013 - 05:20]

Sorry I missed Panama, the ...

Sorry I missed Panama, the point of online forums like GamaSutra is the free exchange of information amongst professional developers. If you don 't wish to rebuke my assessment, I have to only conclude that there is no rebuke. Vaguely waving towards Marvel Super Hero Squad Online does nothing to ...