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Joshua Dallman's Blog   Expert Blogs


Joshua has been a professional game designer, producer, and monetization expert for 11 years and specializes in next-gen mobile-social game design and monetization.  He is currently a Creative Director at Glu Mobile.

- He designed two new games at Zynga including the Top 10 Grossing, Apple and Google Games of the Year title FarmVille 2: Country Escape.

- He was Design Director for Playdom/Disney's largest internal studio by DAU, oversaw all studio design, re-designed Wild Ones thereby quadrupling its revenue, and contributed to the design of Social Game of the Year 2010, Social City.

- As Head of Design and Production at TinyCo, he directed studio game development and design including on top grossing mobile-social hits Tiny Zoo and Tiny Chef.

- As Senior Game Designer and Monetization Specialist at Z2Live, he designed on top grossing mobile-social hits Trade Nations and Battle Nations, directly generating millions in revenue.

- He designed for Digital Chocolate as a Studio Design Lead and contributed to the social game mega-hit Millionaire City and other company hits.

- He published 40 games for GarageGames, produced 12 games for InstantAction, and designed 10 games for Luma Arcade across mobile, iOS, console, and web.

Joshua is published in the Thomson Course Technology book Business and Production for Games, is a six time judge of the IGF, a featured author on Gamasutra, and has a decade of prior SaaS experience at Microsoft, Sun, and WebTrends.

- Game Reel:



  • FarmVille 2: Country Escape ~#10 Top Grossing Hit~
  • CastleVille Legends
  • Battle Nations ~#9 Top Grossing Hit~
  • Trade Nations~#1 Top Grossing Hit~
  • Metal Storm ~#7 Top Grossing Hit~
  • Tiny Zoo ~#3 Top Grossing Hit~
  • Tiny Chef ~#6 Top Grossing Hit~
  • Tiny Nightclub
  • Tap Resort
  • VIP Poker
  • Nitro
  • Metal Storm: Aces


  • Millionaire City ~Top Hit~
  • Zombie Lane
  • Army Attack
  • Millionaire Boss
  • Island God
  • Social City ~Top Hit~
  • Wild Ones
  • Tiki Resort
  • Treetopia


  • Marble Blast Mobile
  • Flipt
  • The Harvest
  • Astros Space Race


  • Rev
  • Galcon
  • Lore: Aftermath
  • Zap!
  • Marble Blast Ultra
  • Shelled
  • Shelled Online


  • Dragon Hatchery
  • Oddictive
  • Sploidz

All credited as one of the following: Design Lead, Studio Design Lead, Studio Design Director, Head of Design & Production, Game Producer, Sr. Game Designer, or Game Designer


Expert Blogs

Posted by Joshua Dallman on Fri, 30 Oct 2015 12:43:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
Discussion of the biggest ways to fail your players in free-to-play games, examples, and how to correct and avoid these problems.

Methodology for designing social and mobile/social games starting with accessibility and covering every point from download to monetization

Posted by Joshua Dallman on Thu, 11 Mar 2010 06:21:00 EST in Design
A discussion on the design shift required to move from traditional thinking about new platforms to the new platform of social games.

Posted by Joshua Dallman on Sun, 17 May 2009 06:20:00 EDT in Design
This is the designer's postmortem for Marble Blast Mobile and discusses the game design considerations and challenges that went into porting the XBLA hit game onto the iPhone platform.

Posted by Joshua Dallman on Sat, 21 Mar 2009 01:25:00 EDT in Design
Yesterday I returned home from six months as a game designer in South Africa. I went there looking for job experience, not outback safari adventure, though got both. However, this isn't a travelogue, but an analysis of the game industry in South Africa.

Joshua Dallman's Comments

Comment In: [News - 10/05/2015 - 02:02]

The Steam Machine is targeting ...

The Steam Machine is targeting the living room, which implies a more console-like design and user experience. r n r nIt 's a big announcement as it essentially pits the Steam section against the PS4 Section and other console-sections - it grants invaluable, dedicated-branded shelf-space. r n r nPositioning the ...

Comment In: [News - 09/14/2015 - 01:59]

The nice thing about this ...

The nice thing about this is that when you have garbage game design, as is the result of designing without game designers, then do high quality state-of-the-art data analysis on your product, you end up with a garbage report. r n r nGarbage-in, garbage-out.

Comment In: [News - 09/08/2015 - 04:01]

Plants vs Zombies is another ...

Plants vs Zombies is another exemplary example of a game whose entire duration is one prolonged play-torial.

Comment In: [News - 09/08/2015 - 02:11]

The trick then, is not ...

The trick then, is not to make a game bigger than these platforms, but to make a game on these platforms. For example, a Facebook Messenger native app, of which there are very few a game that can post to your Twitter feed and so forth.

Comment In: [News - 09/08/2015 - 11:34]

The first level in SMB3 ...

The first level in SMB3 also feels like a highly intentional expertly-designed progressive-new-element-introducing play-torial.