Julian Runge's Blog
Deriving impact from data on design and bottom-line. Currently leading Wooga's analytics team.
We posit that Casual Social Games are, more often than not, characterized by engaging social gameplay that can achieve a lot more than simply act as a catalyzer for the viral spread of a game.
In the face of rising CPIs across the board, boosting revenue per user and keeping players engaged for longer is the key to survival. This post sheds light on how predictive analytics can help game developers with that.
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