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Blogs

Luis Levy's Blog   Expert Blogs

A gamer from the age of five, I've been an avid console and PC player since my first PC-XT in 1989 (!) I started working in the game industry as a QA tester for Activision -- on Quake 4 PC. I later joined Treyarch as a production tester on Call of Duty 3 and learned *a lot* about making games.

I was born in São Paulo, Brazil and attended Fundação Armando Álvares Penteado (FAAP), receiving a BA in Film & Television.

I'm a co-founder of Novy PR, a firm specializing in mobile and indie games. I'm also the author of "Play the Game: The Parent's Guide to Video Games" and "Game Development Essentials: Game QA & Testing." Both books are available on Amazon.

Find me on LinkedIn: http://www.linkedin.com/in/luislevy

and on Twitter: http://www.twitter.com/AtmanRising

-- AtmanRising is also my Xbox 360 and PSN game IDs

Expert Blogs

The Origins (and Fate) of the $60 Retail Copy  Featured Blogs
Posted by Luis Levy on Mon, 14 Nov 2011 08:55:00 EST in Business, Console/PC
Games have been too expensive for too long. Here's why -- and what's next
Read More... | 16 Comments

Welcome to the Cacophony of the Real  Featured Blogs
Posted by Luis Levy on Fri, 22 Apr 2011 01:05:00 EDT in Indie
Redefining Identity in a Neverending World of Blogs, Podcasts, Social Networks and App Stores
Read More... | 6 Comments

Interview: The Best Game History Book You’ll Ever Read?  Featured Blogs
Posted by Luis Levy on Wed, 09 Feb 2011 02:20:00 EST in Game Design
UK journalist Tristan Donovan did what most considered impossible: write an adult, balanced account of gaming from room-sized mainframes to the PlayStation 3. In this exclusive interview, Tristan explains what makes REPLAY so special.
Read More... | 4 Comments

"Game Dev Story": 7 Valuable Lessons for Game Developers  Featured Blogs
Posted by Luis Levy on Wed, 22 Dec 2010 05:51:00 EST in Production
I should not take "Game Dev Story" seriously. I should not listen to a game where "Lunar Writing" is the only truly effective marketing technique. But I did it anyway -- especially for Gamasutra readers
Read More... | 2 Comments

The 7 Deadly Sins of PR for Mobile Games  Featured Blogs
Posted by Luis Levy on Wed, 24 Nov 2010 12:35:00 EST in Production
Getting coverage for iPhone and Android games is hard. It can be made even harder if you commit any of the sins listed here. Feel free to add your own sins -- or those witnessed by you -- in the comments :)
Read More... | 4 Comments

IGDA-LA August meeting this Thursday -- Writing Videogames
Posted by Luis Levy on Tue, 10 Aug 2010 01:19:00 EDT in Game Design
Thursday, August 12, 2010 from 6:30 PM - 9:30 PM (PT) -- The Videogame Writers Caucus welcomes the International Game Developers Association (IGDA) to the WGAW for a joint gathering focused on videogame writing and writers.
Read More... | 0 Comments

[More Luis Levy Blogs]   

Luis Levy's Comments

Comment In: The Origins (and Fate) of the $60 Retail Copy [Blog - 11/14/2011 - 08:55]

I don't remember specific titles, ...

I don't remember specific titles, but the Wikipedia page for the Nintendo 64 mentions it: The cost of producing an N64 cartridge was far higher than producing a CD. 63 Publishers had to pass these higher expenses to the consumer and as a result, N64 games tended to sell for ...

Comment In: Tales From The GDC Vault: 'That Big Moment' [News - 08/09/2011 - 06:24]

I love this sort of ...

I love this sort of thing but the video is very dark...

Comment In: Student Hit Octodad's Developers Crowdfunding Sequel [News - 07/11/2011 - 07:21]

I love the Octodad guys. ...

I love the Octodad guys. I helped them on the Octodad launch, post-launch activities, GDC and in the postmortem. They are supremely talented and a joy to work with. Good luck

Comment In: Working with Licensed IP: The Good, the Bad, and the Ugly [Blog - 06/28/2011 - 11:49]

As far as I know, ...

As far as I know, licensors can tell you exactly what you can and, more importantly, what you CAN'T do with their IP. So if you make a kick-ass FPS and then decide to go after a 007 license, Activision could make you trash a lot of completed work. There ...

Comment In: Crysis 2 Engine Powers $57M Army Training VR Sim [News - 05/27/2011 - 06:59]

You make an interesting point. ...

You make an interesting point. The question is: will they be more distracted for sure How about more engaged I know I pay way more attention -- w/ quicker hand-eye coordination as well -- if I have more realistic graphics. i.e. in a racing simulation.

Comment In: Welcome to the Cacophony of the Real [Blog - 04/22/2011 - 01:05]

Portuguese is popular with browser-based ...

Portuguese is popular with browser-based MMOs and RPGs. Also, I'm Brazilian :

[More Luis Levy Comments]   

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