Mark Johnson is a founding partner at Focused Apps with Rob Hunter. Mark's been building iOS apps since the app store opened in 2008, and is now concentrating on mobile games built with Unity 3D. Focused Apps latest game is Hit Tennis 3 for iPhone, which reached #2 on the US top free charts. Focused Apps are approaching 20 millions downloads of their games. Mark blogs at markj.net and tweets @markjnet
"Want success on the app store? Its the controls stupid! ...er, and its the icon stupid! ...er, and some other stuff too."
We just launched Hit Tennis 3 for iPhone and reached #2 in the US top free after 10 days, all without spending a dime and without a 'lucky' Apple promo. How we did it...
Good way of thinking about f2p. One bad flaw however - are you confusing the market with yourself 'I ' 'I ' 'I '. Your customers are different, and different from you. eg some people love pay to win.
Thanks, thats helpful feedback. Confirms my suspicion that AB test data using only iOS6 might be reliable enough to work. We 're finding AB testing very difficult... its hard to get scripts and spreadsheets bug free and its hard to get the sample data set free of 'hidden ' influences. ...
We are working on updates that will be adding IAPs. We prefer to release early after less development with a lot of the product plan still remaining for updates.
