This section will be all about what should specifically go in the press kit. All of these should be presented with as little buzzwords and filler as possible. This is just in better taste and keeps things concise for the press. Remember again, they could potentially be getting dozens of these a month and even a week! The closer you can get it to just the facts in a direct and easy way that showcases all the major information the press needs to know to not only understand but get your message out there, the better. In the spirit of brevity then, here’s a point form list of some good things to have, on top of the obvious ones:
- Game trailer: Not required depending on the length and nature of the game, but if you’re going for some serious commercial push, it pays big dividends to have something people can see and hear in action.
- Description: Describe your game and why it’s awesome and/or different. Keep it short and punchy. No more then two short paragraphs.
- Features: Have a bullet point list of the game’s prized features. For example maybe it’s multiplayer, or the score is done by a famous game composer, that kind of thing.
- Screenshots: High quality is a must here. Show off how sweet your game looks! Also on a more practical note, have a zip folder available with all of the screencaps in it. It’s a great way to give the press a fast method of collecting visual material to spice up their post on your game.
- Necessary info: Stuff that needs no explanation. Like price points (in whatever currency fits), release dates, development team name and members, publisher name, contact information (including links to developer or publisher websites), and available platforms.
- Getting your game: If your game is on a direct download service like iTunes or Steam, have the link nice and clear and working. Also have the app icon and game logo in high resolution somewhere for people to see.
- Feedback: Has your game won or been nominated for any awards? Any positive quotes from famous developers on your game? Put them on the site so people know your game is a quality product.
That ends the first chunk of what is desired in a press kit, tune in later this week for the rest of the list. Also Mike would like to thank the following sites for providing a ton of information and insight on press kits, so check them out if want more detail:
How to Create a Press Kit for your Indie Game
The Perfect Video Game Press Kit
Contents and Examples of Press Kits