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Nicholas Lovell's Blog
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Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
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Expert Blogs
Three ways to market your indie game  |
| Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in
Business
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| There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations. |
| Read More... | 7 Comments |
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Maybe Sony does get digital: the case for the defence |
| Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in
Business
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| Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence. |
| Read More... | 17 Comments |
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Sony and Nintendo Don't Even Understand The Threat They Face |
| Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in
Business
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| Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly. |
| Read More... | 45 Comments |
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The Ten Rules Of Gamification |
| Posted by Nicholas Lovell on Thu, 17 Mar 2011 09:25:00 EDT in
Game Design
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| Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules. |
| Read More... | 15 Comments |
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The Future Of The Games Industry? It’s In Three Parts |
| Posted by Nicholas Lovell on Wed, 13 Oct 2010 02:52:00 EDT in
Business
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| Is the future of the games industry Farmville and WeRule? Or is it plucky little indies creating Joe Danger and Angry Birds?
Well actually, the industry is splitting into three, and medium-selling console titles will be the losers. |
| Read More... | 10 Comments |
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Marketing IS Creativity |
| Posted by Nicholas Lovell on Wed, 29 Sep 2010 09:16:00 EDT in
Business
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| In the argument over whether marketing or product development is king, the key point is being missed: Marketing IS product development. |
| Read More... | 16 Comments |
[More Nicholas Lovell Blogs]
Nicholas Lovell's Comments
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Comment In: Postmortem: Appy Entertainment's SpellCraft School of Magic [Feature - 02/01/2012 - 04:10]
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Thank you for sharing this. ... Thank you for sharing this. The more independent developers who do this, the better the freemium games market will get. |
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Comment In: Opinion: Subscriptions are not the future, they are the past [News - 01/16/2012 - 04:29]
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I agree with some of ... I agree with some of your analysis. But leaving aside player preference - which is obviously important - a subscription caps your revenue per user, and microtransactions don't cap your revenue. That's a big difference to the viability of certain games. |
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Comment In: Social Gamers are Gamblers [Blog - 01/11/2012 - 01:00]
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Hmm. Women play social games. ... Hmm. Women play social games. Women like flowers. If only you could make a game where you gave women flowers, there'd be a billion dollar opportunity here for you. I think that you are stretching correlation to the limit in this piece. |
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Comment In: Opinion: Freemium Has Won; Time To Move The Debate On [News - 12/22/2011 - 01:43]
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I don't think it is ... I don't think it is a just a year. Zynga and Nexon's IPOs are the culmination of years of work. The iOS success is on the back of a steadily rising trend of free-to-play top-grossing titles it was 34 when I took a snapshot analysis in November 2010 it was ... |
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Comment In: Triple Town: A Social Game Design Analysis [News - 12/20/2011 - 04:11]
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Triple Town is my favourite ... Triple Town is my favourite free-to-play game of 2011. It is a masterpiece of showing how f2p can work in an absorbing game that attracts core players as well as casual. |
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Comment In: Zynga's IPO: What Went Wrong? [News - 12/16/2011 - 01:27]
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I disagree with D :- ... I disagree with D :- The economic model that drives the market theory assumes that all players are fully rational: behaviourial economics is beginning to challenge that assumption pretty hard, while the implicit government guarantee behind most major market participants skews the market heavily. So I fear that the temporary ... |
[More Nicholas Lovell Comments]
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