Nicholas Lovell's Blog
Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
The valuation of King has me terrified.
If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years.
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.
Five years ago, I wrote a blog post about why I had been tempted to discriminate against women. Much has changed since then, but much hasn't. I thought I would reopen the debate.
It's time to kill the tutorial. They have no place in the age of free-to-play. The First Time User Experience needs to convince me, body and soul, that it will be worth spending time with your game. You get one chance.
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.
Nicholas Lovell's Comments
[News - 05/15/2014 - 02:58]
Marvellous post. But what you ...
Marvellous post. But what you really draw out for me is that the people who denigrate casual gaming or monbie gaming are often caught up in exactly the same emotional relationship with the game as their dad playing Hay Day or their mom playing Candy Crush. r n r nIf ...
[News - 05/15/2014 - 03:37]
I think that the one ...
I think that the one thing that developers without a USP can compete on is price. Which is why I think prices on Steam are trending to zero.
[News - 05/07/2014 - 08:41]
I 've done some more ...
I 've done some more analysis now. My conclusion is that if I were an investor in King at the IPO, I 'd be pissed. r n r nhttp://www.gamesbrief.com/2014/05/king-has-released-its-q1-earnings-for-2014-and-they-are-not-pretty/
[News - 05/06/2014 - 05:38]
It 's a marvellous variable ...
It 's a marvellous variable pricing strategy, a F2P strategy without the free. r n r nActivision sells a product for 70. Customers are digitally connected. They know who are they are. They can upsell physical and digital products. r n r nA great curve strategy.
[Blog - 09/21/2012 - 11:34]
I think you are right ...
I think you are right that piracy and F2P are manifestations of the same fundamental principles: r n- it is very easy to share stuff at close-to-zero cost when that stuff is digital r n- some people love what you do enough to want to pay for it, and to ...
[Blog - 03/31/2014 - 08:53]
I think you are wrong: ...
I think you are wrong: I think digital distribution changing the marginal cost of a game makes it harder and harder to charge an upfront fee for a game. F2P is one response to this, not the underlying cause.