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Nicholas Lovell's Blog
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Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
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Expert Blogs
Xbox One: a flawed plan, well executed  |
| Posted by Nicholas Lovell on Thu, 23 May 2013 09:43:00 EDT in
Business/Marketing,
Console/PC
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| The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen. |
| Read More... | 70 Comments |
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Five reasons why Apple’s loss of its IAP class action lawsuit is good for the industry |
| Posted by Nicholas Lovell on Tue, 05 Mar 2013 09:57:00 EST in
Business/Marketing,
Smartphone/Tablet
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| Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why. |
| Read More... | 17 Comments |
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Three ways to market your indie game |
| Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in
Business/Marketing
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| There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations. |
| Read More... | 7 Comments |
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Maybe Sony does get digital: the case for the defence |
| Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in
Business/Marketing
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| Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence. |
| Read More... | 17 Comments |
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Sony and Nintendo Don't Even Understand The Threat They Face |
| Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in
Business/Marketing
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| Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly. |
| Read More... | 43 Comments |
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The Ten Rules Of Gamification |
| Posted by Nicholas Lovell on Thu, 17 Mar 2011 09:25:00 EDT in
Design
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| Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules. |
| Read More... | 13 Comments |
[More Nicholas Lovell Blogs]
Nicholas Lovell's Comments
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Comment In: Xbox One: a flawed plan, well executed [Blog - 05/23/2013 - 09:43]
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I agree with your concerns. ... I agree with your concerns. I think that the SmartTV is a red herring. r n r nIt 's smart tablets and wowsers-that-HD-experience-is-cool big screens that don 't need to be particularly smart. r n r nTHe personal trumps the shared. Except where the shared is more cool for being ... |
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Comment In: No used games means lower profits for game makers. Unless... [News - 05/29/2013 - 08:47]
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I have an issue with ... I have an issue with this. It ignores the idea that different players have different amounts they want to spend on a game. Used games is, in fact, a variable pricing model. r n r nThe keenest players buy the Limited Edition and keep it. r n r nThe next ... |
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Comment In: Here's how much 'whales' spent so far this year [News - 05/23/2013 - 11:11]
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Why do people jump to ... Why do people jump to the conclusion that these are stolen credit cards When players log in regularly, play regularly and are part of the community all hallmarks of whales perhaps they, well, value the game this much. |
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Comment In: GungHo Stock’s 4000% Run -- What it Means for Game Studios and Investors [Blog - 05/21/2013 - 12:13]
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I couldn 't disagree more, ... I couldn 't disagree more, Charles. Your example shows that if an investor got a lucky in predicting which game would suddenly get popular in Japan, they would make a lot of money. r n r nAs they would if they had predicted Angry Birds. Or in another medium Star ... |
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Comment In: Free-to-Play is A-OK [Blog - 05/01/2013 - 01:58]
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Wow. Just wow. ... Wow. Just wow. |
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Comment In: Call of Duty will soon have microtransactions [News - 03/12/2013 - 11:37]
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That seems like quite a ... That seems like quite a US-centric view. Does CoD sell that much better on 360 than PS3 |
[More Nicholas Lovell Comments]
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