Nicholas Lovell's Blog
Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.
Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win?
The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen.
Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why.
There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations.
Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence.
Nicholas Lovell's Comments
[Blog - 10/29/2013 - 05:07]
[News - 09/25/2013 - 06:08]
As someone who is a ...
As someone who is a big proponent of F2P, I find this attitude, well, wrong. r n r nOf course we are in the time killing business. Although nowhere near to the extent of that time-wasting, mind-wasting, passive medium of TV . But we don 't sell time. r n ...
[Blog - 09/19/2013 - 09:51]
I have only played Dragonvale ...
I have only played Dragonvale with my four year old, so haven 't discovered whether there is a Superfan game or not. r n r nHay Day is basically a retention game, and does very well at it. I see some elements of Superfan game in the leaderboards for filling ...
[Blog - 09/19/2013 - 12:27]
I don 't agree with ...
I don 't agree with your comment Andreas. r n r nActually, that 's not true: I think it depends on the game. Some games are best suited for a single session a day say TF2 or LoL . Others are suitable for multiple short sessions say a resource management ...
[Blog - 09/17/2013 - 03:46]
Whether I agree that there ...
Whether I agree that there is a role for subscriptions, I fear this article is riddled with flawed assumptions. Picking just a few of them: r n r n- it assumes that a player measures their sense of value on a time basis. The evidence for this is poor. It ...
[Blog - 09/18/2013 - 04:21]
Our customers love it, and ...
Our customers love it, and many come back to it every day . r n r nYou know that is the holy grail of F2P game design, right :-