Nick has been applying machine learning and psychology to analyze consumer behavior for more than 15 years. His expertise spans the telecommunications, financial services, retail and online games industries.
Most recently, he founded Sonamine - a boutique machine learning company that provides user scores to telecoms, games and ecommerce companies. These scores indicate how likely each user is to convert from free to paying, to churn, to buy more and to influence their friends. Nick can be reached at nick@sonamine.com
Game analytics companies tend to become ad networks. They take data from their customers and use it to sell advertising. Is this a long term sustainable position or just a temporary blip? Will game developers continue to allow cannibilization...
Unlike the well known “normal distribution”, game player behavior appears to follow a power law distribution. Recognizing this difference in underlying distributions is critical to avoiding poor forecasts and maximizing revenue. This blog starts by an e
Absolutely agreed. But clearly some people are clicking on the ads, cross promos or upsells.... otherwise the game developers would not actually use these annoying tactics. They are balancing the annoyance with the monetization. You can think of it as the monetization/annoyance ratio. r n r nOne simple way for ...
Great article introducing the basics of regression, Ted. I agree that the simplest tool is the best... r n r nOne caveat for the reader, regression REQUIRES several assumptions to be met see wiki for more details http://en.wikipedia.org/wiki/Linear regression Assumptions . r n r nOne key assumption that is likely ...
Dmitry, great article and introduction to the topic of advanced predictive analytics for games. r n r nThese techniques have been used in telecoms and finance greatly to reduce churn with proactive marketing. They usually hire a few statisticians and IT administrators, and pay for expensive licenses from SAS and ...
