Our Properties: Gamasutra GameCareerGuide IndieGames Indie Royale GDC IGF Game Developer Magazine GAO
My Message close
Latest News
spacer View All spacer
 
February 10, 2012
 
DICE 2012: Activision's Hirshberg believes creative people should lead companies [1]
 
GDC 2012 reveals Super Mario 3D Land, Resident Evil Revelations postmortems
 
What drives the developers of Unity?
spacer
Latest Features
spacer View All spacer
 
February 10, 2012
 
arrow Virtual Goods - An Excerpt from Social Game Design: Monetization Methods and Mechanics
 
arrow Principles of an Indie Game Bottom Feeder [21]
 
arrow Postmortem: CyberConnect 2's Solatorobo: Red the Hunter [1]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
February 10, 2012
 
Adhesive Games
Senior Engine Programmer
 
Adhesive Games
General Engineer
 
Capcom Game Studio Vancouver, Inc
Producers & Designers Wanted
 
EEDAR
Business Analyst
 
Rockstar San Diego
Tools Programmer
 
Rockstar San Diego
Gameplay Programmer
spacer
Blogs

  Wii Bundle the Best Razorblades
by Percival Nghiem on 03/23/09 02:04:00 pm
3 comments Share on Twitter Share on Facebook RSS
 
 
  Posted 03/23/09 02:04:00 pm
 
Calling Wii Play one of the best-selling games of the past two years is a huge disservice to the public. True, it's sat in the top ten list, but this is primarily a fault of the list makers. Bundled software really shouldn't count. People aren't buying Wii Play. They're buying a second controller or the console itself. The Wii just happens to ship with some playable tech demos.

Super Mario Bros. sold like gangbusters -- because it shipped with every single NES. How many sold on their own? A number very, very close to zero. Even today, "triple-A" titles like the PS3's Motorstorm sold primarly for a single overwhelming reason: bundling. Are they decent games? Sure. Would they be strong enough to stand on their own at the top of the charts? Doubtful.

Anyone who thinks bundled titles play on equal ground would have to admit this: Minesweeper is the bestselling game of all time. Is it the best game of all time? More than likely not. Is it the reason why people buy Windows? More than likely not. Do some people spend a significant amount of their time on Windows playing Minesweeper? Sure. Would Minesweeper score above, say, 70 on Metacritic? Definitely not. How many copies of Minesweeper sold on its own? A number very, very close to zero.

The argument could be made that scores don't matter. Reviews don't matter. What matters is what people play. In that case, I would say, for bundled titles, the game itself doesn't matter either. Bundled with the game platform? Sure, I'll give it a whirl. I already paid for it, apparently. I'll play anything if it's the only game I own. Minesweeper has probably been played by more people than every Super Mario Game combined. Does it mean that Minesweeper should be influencing game design and development? Probably not.

I'm waiting for the bundled shovelware games to come down for the iPhone, Android, and Kindle.
 
 
Comments

Jeff Beaudoin
profile image
Your point is correct and well made.

The only counter-example is Jet Set Radio Future, which was bundled late in the original XBox's life cycle. JSRF is incredible and sold the hardware to me, rather than the hardware delivering me the game.

Bob McIntyre
profile image
One might point out Metal Gear Solid 4, which looked like the reverse situation. People were buying the console to get the game! That's probably the exception to the rule, because the game was part of a massively successful franchise and the console itself was lagging in sales. I think that Super Mario Brothers would have sold well without being packed-in, though. Same with Super Mario World. Motorstorm...probably not so much.

Eric Hardman
profile image
That's funny, it's a point that was well made by Stardock's Brad Wardell in his GDC presentation yesterday. He said sales numbers are worthless, and you have to look at the revenue for exactly that reason. But, devs and publishers love to tout those sales numbers and sound impressive. Brad's solution? If you can't beat 'em, join 'em.


none
 
Comment:
 




 
UBM Techweb
Game Network
Game Developers Conference | GDC Europe | GDC Online | GDC China | Gamasutra | Game Developer Magazine | Game Advertising Online
Game Career Guide | Independent Games Festival | Indie Royale | IndieGames

Other UBM TechWeb Networks
Business Technology | Business Technology Events | Telecommunications & Communications Providers

Privacy Policy | Terms of Service | Contact Us | Copyright © UBM TechWeb, All Rights Reserved.