Gamasutra: Przemyslaw Szczepaniak's Blog - HTML5 mobile games publishing

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HTML5 mobile games publishing – state for February 2013 (INFOGRAPHIC)
by Przemyslaw Szczepaniak on 02/14/13 08:50:00 am Expert Blogs

5 comments

The following blog was, unless otherwise noted, independently written by a member of Gamasutra's game development community. The thoughts and opinions expressed here are not necessarily those of Gamasutra or its parent company.

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The beginning of 2013 brought us a lot of changes. We did some steps towards new solutions of monetization, our approach to development, and business relations with publishers or 3rd party companies. I had a really long list of contacts with which I exchanged a lot of emails, informations, great ideas. Some were very useful, some well… Didn’t fit our idea of company development. My decision to make an infographic summary was motivated by a fact that I wanted to have a strict, clear information on how does it really look now. I wanted to share some of knowledge we gained during past months, I wanted to have a great looking and clear overlook on the publishing of mobile HTML5 games, as it is now. Hopefully you will like it, and find it very useful for your researches

Below you may find an embeded version, but to check in separate link, please find it directly here:

HTML5 mobile games publishing – state for February 2013 (INFOGRAPHIC)

Comments


Wesley Smith	18 Feb 2013 at 1:52 pm PST

	Thanks for the useful post, its nice to see some analytics on the current market. I purchased some domains earlier this year for an HTML5 portal.
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Przemyslaw Szczepaniak	19 Feb 2013 at 2:35 am PST

	Great that liked it :) It takes some research, but as you can see there is a growth of market, and new opportunities are coming. What kind of portal do you want to start? Gaming, or a blog?
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Wesley Smith	19 Feb 2013 at 7:17 pm PST

I've got a project in the works to start up an HTML5 game arcade portal. At this point in time it's something for me to invest in at a slow rate with spare money. I see it as a new business opportunity that doesn't yet have as much competition as flash arcade portals. It's currently on the backburner with my mobile game coming first. Would like to say I'll have it up and running this summer, but I'm bad with estimating timeframes. However slowly but surely I'll be publishing HTML5 games with likely an ad revenue share agreement.


Przemyslaw Szczepaniak	20 Feb 2013 at 6:17 am PST

	Great idea :) More portals gives more awareness for html5 gaming. We meet only one problem here - how will you find enough traffic for your portal? Of course there are ways like: signing contracts with publishers, or companies which can provide gamers. But do you think this way, or rather you would build up a community by yourself?
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Wesley Smith	20 Feb 2013 at 1:52 pm PST

Very true. That is definitely part of the gamble. Other questions that come to mind, in the future will mobile users prefer native app games or HTML5 web based or will desktop users prefer HTML5 over flash. For marketing purposes I've made the main domain(I also have 3 redirect pages for what I believe will be common typos) very generic and should make gamers see it as a variety of game types on the website. I would list the domain here, however I'm not certain if that would be against the site rules. I definitely will build the community by myself for what I can(search engine optimization, google ad words, social media, facebook ads, word of mouth, etc). I would also be interested in audience building contracts provided I find one I see fit. I can't guarantee success with this project but I'm going to do everything I can to work towards that goal.