GAME JOBS
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
June 7, 2013
 
YAGER Development
Senior Game Systems Designer (f/m)
 
RealTime Immersive, Inc.
Animation Software Engineer
 
Havok
Havok- 3D Software Engineers (Relocate to Europe)
 
Social Point
Senior Game Developer
 
Treyarch / Activision
Senior Environment Artist
 
Trendy Entertainment
Gameplay Producer
spacer
Blogs

  Everyone Wants Games!
by Randell Trulson on 02/19/10 06:00:00 am   Featured Blogs
11 comments Share on Twitter Share on Facebook RSS
 
 
The following blog was, unless otherwise noted, independently written by a member of Gamasutra's game development community. The thoughts and opinions expressed here are not necessarily those of Gamasutra or its parent company.

Want to write your own blog post on Gamasutra? It's easy! Click here to get started. Your post could be featured on Gamasutra's home page, right alongside our award-winning articles and news stories.
 
I completely forgot about this until I came across these images.  Champion paper company had the idea to boost sales of laser printer paper by including a video game in with a pack of paper.  Kinda like a box of cereal, just a tad bit weirder :)  Anyhow, these images are from a proposal that we did for Champion.  They really liked the idea, but in the end decided that the amount of money for a video game was more than what they might get from other forms of advertising.  This was probably the strangest thing I have encountered since developing video games.



This is the product the game was to be packaged with.



First proposed game



Second proposed game

You can read more and follow me and Neuron Games, Inc. here:

 
 
Comments

adam anthony
profile image
jenious!

Carlo Delallana
profile image
If i could take a stab at making a game for a paper company...



"Paper Plane Flight Simulator 2010" - Design and fly your very own paper plane!



- Use virtual paper and fold it into one of 1000 possible designs or create a brand new paper plane configuration using the hyper imagination button

- Add clip art, logos, or create your own design using the built-in image fun-ipulator

- Easy Controls! Hold down the mouse button, pull the mouse back, and RELEASE! Watch it fly!

- 1st person and 3rd person camera view!

- Multiplayer battles!



and finally



- Print your design! Follow the fold instructions on paper to recreate your custom paper plane and fly it in real life!

Jesse Tucker
profile image
Including an unlock code for in-game currency for a popular microtransaction-based game could be a very interesting approach. You could boost the popularity of an existing game while providing added value to a customer's purchase, at relatively zero cost.



You do risk diluting the economy of the game, but it would be an interesting experiment.

Bryson Whiteman
profile image
This is great. Thanks for sharing.

Ian Fisch
profile image
How much were you gonna charge them for the game?

Richard Putney
profile image
@Carlo

That is a great idea!! Well scoped feature set, and you even encourage the use of their product by printing the paper airplane designs!

Randell Trulson
profile image
Carlo - I wish we would have thought about the paper airplane approach! It would have not only been a game, but use their products up qucker!



Ian - I honestly can not remember what the budget was like....if memory serves me correct something like 50-75K.

Ian Fisch
profile image
Woah $50k is a lot to ask for a galaga clone. Sounds like a 2 month project at most to me with an artist and a programmer. I think $15k is a more reasonable price.

Randell Trulson
profile image
LOL, probably, but like I said. I don't remember. They proposed an advertising budget so.....

Chris Proctor
profile image
$15k is a reasonable estimate of the cost of making the game, but doesn't give the creators much in the way of profit by my reckoning.

Post-ship support, overheads of running a business, surviving until the next contract need to be included.

Randell Trulson
profile image
This was 10 years ago, but I do remember them asking for continued support with the product now that Chris mentioned it. The proposal was quite a few pages. I would say that the biggest learning experience I remember from this was they didn't know anything about video games at all. We spent a great deal of time explaining how the process would work. I wish it would have went through. I am interested to see if it would have made an impact in the number of boxes they sold.


none
 
Comment:
 




 
UBM Tech