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Blogs

Rob Lazenby's Blog

Rob Lazenby's Comments

Comment In: Warner Bros. Lays Off Staff At Seattle Studio [News - 11/07/2011 - 10:38]

Agreed, the people that should ...

Agreed, the people that should be let go are the ones doing the marketing. Massive Fail in the promotion of game department. And to Anthony's point below, it makes it all the more important when you are running up against a really big slate of competing titles.

Comment In: Battlefield 3 Breaks EA Records With 5M Sold Week One [News - 10/31/2011 - 05:31]

On paper this sounds great, ...

On paper this sounds great, and its certainly a big leap forward for the franchise. But as a previous stockholder, I'd want to know how much money they're actually making. They already indicated they were spending a 100M on marketing, and that the Frostbite Engine cost a pretty penny to ...

Comment In: Sony Launches Ambitious 'Long Live Play' PlayStation Marketing Campaign [News - 10/05/2011 - 06:22]

It's a great piece of ...

It's a great piece of entertainment, but it's a fail as a call-to-action commercial. This only appeals to those who already own the console, and even for them it's not a motivator to spend more with the Sony Entertainment brand. Massive waste of money, but it's fun to watch.

Comment In: Walmart Lifts Restrictions On U.S. Game Sales Data [News - 07/22/2011 - 06:21]

This is pretty significant, actually. ...

This is pretty significant, actually. WM is the largest seller of video games in brick and mortar retail, outside of GS. And let's not forget that, while DD is extremely important and gaining lots of ground, WM is still and will remain the future a very important retail player.

Comment In: Opinion: THQ's Newfound Porn Obsession [News - 07/22/2011 - 02:45]

The thing is: The game ...

The thing is: The game actually looks like a lot of fun on its own merits. And by hiding it behind stunts like a parade of porn stars, the company could be discouraging some fence sitters from buying a copy Exactly. And I think the sales history of recent THQ ...

Comment In: Take Two Estimates Lowered After Disappointing Duke Sales [News - 07/05/2011 - 04:19]

The problem was in the ...

The problem was in the marketing. With Duke to succeed in today's audience you expect irreverent, what they gave us was just mainstream bathroom humor. Completely missed opportunity.

[More Rob Lazenby Comments]   

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