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Simon Ludgate's Blog   Expert Blogs

 

Simon Ludgate has worked at numerous game companies, including Strategy First, Electronic Arts, and Gameloft, as well as a journalist and radio personality with GameSHOUT Radio. He recently obtained his Master of Information degree from the University of Toronto iSchool, with a focus on Knowledge and Information Management. His areas of expertise are broad, though he has a particular interest in massively multiplayer online games, both subscription- and micropayment-based. He currently maintains a blog at soulrift.com and can be contacted through that site.

Twitter: @SimonLudgate

 

Expert Blogs

Posted by Simon Ludgate on Tue, 25 Feb 2014 02:57:00 EST in Business/Marketing, Design, Console/PC, Social/Online
No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually.


Posted by Simon Ludgate on Wed, 22 May 2013 06:45:00 EDT in Business/Marketing, Console/PC
A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market.


Posted by Simon Ludgate on Fri, 22 Feb 2013 02:45:00 EST in Business/Marketing, Console/PC, Social/Online
The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North?


Posted by Simon Ludgate on Wed, 05 Dec 2012 04:20:00 EST in
Blizzard Entertainment has a Strategic Initiatives team. Do you?


When players churn out of your game before they get past the load screen, you have a major problem.


Posted by Simon Ludgate on Wed, 31 Oct 2012 02:00:00 EDT in Business/Marketing, Serious
Dealing with the issue of second-hand games, piracy, and basic market theory.



Simon Ludgate's Comments

Comment In: [Blog - 07/21/2014 - 12:52]

I 'm under the impression ...

I 'm under the impression that a lot of the work for Star Citizen is being done at Behaviour and, while not the most high profile team, they have been around a long time since 1992 and have shipped major 3D titles like Wet . http://starcitizen.wikia.com/wiki/Behaviour Interactive r n r ...

Comment In: [Blog - 07/11/2014 - 09:25]

I would caution against energy ...

I would caution against energy being the basic income provided to players. I am a staunch opponent of the energy model, as I explained in my 2011 articles about the F-Words of MMOs http://www.gamasutra.com/view/feature/134825/the fwords of mmos freetoplay.php page 2 . If you 're going to provide a basic income, ...

Comment In: [News - 06/27/2014 - 06:06]

3 of the 4 platforms ...

3 of the 4 platforms they 're releasing to are running on PC architecture r n r nTechnically the Xbox 360 is running IBM 's PowerPC architecture and the PlayStation 3 is running IBM 's Cell architecture, so one could argue that neither of those constitute PC architecture, if one ...

Comment In: [Blog - 06/12/2014 - 10:36]

Hmm, well, I suppose my ...

Hmm, well, I suppose my issue with Card Hunter wasn 't that the fifth item was exclusive to paying players a true pay to win but that it dropped the item, then put a lid on it, and said HA HA HA you WOULD have gotten this if you paid, ...

Comment In: [News - 06/16/2014 - 09:47]

This is maybe a little ...

This is maybe a little off topic, but that is an awesome teaser trailer. I am totally teased.

Comment In: [News - 05/14/2014 - 05:04]

Exactly, success has nothing to ...

Exactly, success has nothing to do with it. Snubbing PC users was a suicidal move. Early Access and crowdfunding thrives in the PC environment where supporters can follow - and play along with - progress in games. PC is where the proverbial venture capitalists are, where the gamers looking for ...