Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 26, 2015
arrowPress Releases
November 26, 2015
PR Newswire
View All
View All     Submit Event

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Effectively Using Player Word-of-Mouth
by Tony Celentano on 08/30/11 09:37:00 am

1 comments Share on Twitter Share on Facebook    RSS

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


 Here's the scenario - your MMO isn't really gaining players, and your current players either don't like the idea of a subscription or you've created too large of a gap between players who pay for perks and those who don't. What's a producer to do?

 Well, you probably haven't considered effectively using your existing playerbase to market your game for you. Consider taking your most die-hard players and incentivizing them with free play time or in-game currency to act as an online 'street team' for your product. There's no better advertisement than happy players who gush about your product.

 The easiest method involves submitting some weekly news content to major social networking sites; you can then build a tracker and reward players who 'like' or 'digg' your content, thus increasing your ranking/popularity on said websites. The content of your articles should be relevant to your product, but also relevant to other similar products in your market (RPG games, role playing, text games, hack n slash, etc).

Related Jobs

Toys for Bob / Activision
Toys for Bob / Activision — Novato, California, United States

TFB-Sr. Environment Artist-Temporary
Toys for Bob / Activision
Toys for Bob / Activision — Novato, California, United States

TFB-Technical Producer
Telltale Games
Telltale Games — San Rafael, California, United States

Executive Producer
Trion Redwood City
Trion Redwood City — Redwood City, California, United States

UI Artist - Atlas Reactor

Loading Comments

loader image