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  Target Audience: Animals!
by Tyler Glaiel on 10/16/09 08:30:00 pm   Expert Blogs   Featured Blogs
6 comments Share on Twitter Share on Facebook RSS
 
 
  Posted 10/16/09 08:30:00 pm
 

A concept recently struck me, has anyone actually made a video game whose target audience isn’t humans, but animals (or a specific kind of animal)? Of course, there are some challenges with designing a game for a non-human audience. Anyway I’m going to pick cats to target for this concept, because of the way they play with laser pointers. I haven’t actually made this because I don’t have the money, space, resources, or cats to properly test (my cats live with my parents, 3000 miles away).

Anyway the simplest setup I can think of for getting this to work requires a projector, a wall, and a camera. The camera and projector are going to be at the same spot, and the camera is going to be used to detect the cat’s motion. The simplest game I can think of for this involves a red dot moving around, avoiding the cat, and the game awards the cat a “point” every time the cat “catches” the red dot.

What is going to make the cat care about it’s score though? I know it naturally enjoys chasing red dots, but this is more important when the game gets a little more complex than this; the cat needs to know when it’s doing something right, and the rewards need to be immediate, not delayed. So, I guess have a machine that dispenses kibbles of food when the cat gets a point.

If this works, it’d be interesting to see how much more complicated you could make the game before the cat gets overwhelmed. The next step, I’d say, would be a variation on “Duck Hunt”. Have the birds fly across the screen, if the cat hits a bird, the bird “dies” and the cat gets a point. I’ve seen videos of cat’s hitting birds on a screen online, but has anyone actually made that interactive?

What about Doom? The cat wouldn’t be able to control the camera very easily (although the game could pan left and right if the cat moves to the left or right, but the cat probably wouldn’t be able to understand that). Turn it into an on rails shooter, and have the monsters die when the cat hits them. Simple, would probably be very amusing to watch and very amusing for the cat.

One last idea: Guitar Hero. There’s no way you’d get the cat to strap on a plastic guitar, but what about just hitting the notes on the wall to a rhythm? You’d probably have to remove a lot of the additional distractions on the screen, and I wonder if the cat could understand when its supposed to hit the dots to get its points. At the very least, it’d be an interesting experiment.

Oh ya and then there’s marketability. I don’t have any ideas on that one, would anyone care that much about their cats to buy them an expensive toy when a $2 laser pointer works just as well? Oh wait, some people DO do that. It’s a niche market I guess, although “Cat Plays Doom” is an instant multimillion view movie on youtube.

 
 
Comments

Andrew Horner
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The researchers are ahead of you on this one; they have mice playing a Quake mod already.

http://www.wired.com/wiredscience/2009/10/mouse-virtual-reality/

The idea of making a commercial product in this capacity isn't feasible at all, though; the desire for entertainment via games is strictly a human thing.

Scott Pelland
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How about Nintend-Owners for dogs? Dogs bark at the DSi to activate a game sequence and receive soothing (pre-recorded by the owner) voice commands and kudos for performing tricks. Pre-snapped images of the owners face mugging for their pet provide further encouragement. As for the Doom Cats Version, I think Carmack is working on that from his giant space ark.

Steve Kaetzel
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I could definitely see a market for it. Especially with the more intelligent pets like parrots. Not only do they have excellent problem solving skills, but they love to solve puzzles.

This could also solve one of the problems that every parrot owner is faced with: giving their bird enough attention. Maybe an interactive parrot game could help keep parrots occupied during the times when their owners are at work or on vacation.

Steve Kaetzel
Composer/Sound Designer
http://www.stevekaetzel.com

Jen Grier
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I think the main problem with virtual games for cats (strange, I thought about this as well a year ago!) is that, at least for my two little guys, they get disinterested in purely visual fun. They love to nip and wrestle with toys for that sense of the kill. Isn't the purpose of play for cats to train for hunting chops anyway?

Is the purpose of the cat-game for the enjoyment of the cats, or the person watching (who is "playing" the system of making the cat do things, making adjustments to make the cat more obedient, etc.)?

Lance Rund
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Jen has it right: the issue is the term "video". Animals either don't make an association of "video of a bird is kinda like a real bird", or if they do they very quickly unlearn it as soon as smell, hearing, and touch disprove the association. Animals don't abstract well, and a monitor is an abstraction device. The TV screen/monitor and a pair of speakers is the wrong method of interfacing with an animal. While there are cute videos of dogs puzzling over a TV show with dogs in it, in my experience most dogs quickly learn that the TV dogs aren't real enough to be interesting, and eventually immunize themselves to TV-borne stimuli.

Now, if you had a game that combined a camera that tracked the animal with a rapid-swiveling X-Y axis projector/laser and some rules for converting animal-movement to X-Y projector movement, you'd be onto something. My dog is a laser-chaser (and even has specific body-language he uses when he wants me to play laser with him). The question is whether my dog would be interested in such a game if the human wasn't involved. Is the point of the game solely to swat the laser, or is it to play with the human and the laser is just a means to an end?

Hmm. Deep stuff. What does that question say about the "validity" and goal of multiplayer games in the human world?

Duncan X
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A few years back I prototyped a game for cats using ms surface. Just a simple autonomous keep away mechanic...but effective.


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