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Bonnie's Brunch 2: iOS Game Sales/Piracy Statistics Analyzed
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Bonnie's Brunch 2: iOS Game Sales/Piracy Statistics Analyzed
by Jheng Wei Ciao on 01/24/13 08:44:00 am   Expert Blogs   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 



I would like to share some statistics of my latest game Bonnie’s Brunch 2 released on Nov. 29th, 2012. It is a simulation-strategy genre game designed particularly for female players.

It has been 2 months since Bonnie’s Brunch 2 was released. Although it does not make a big hit, the sales volume is decent and was once featured by Apple on New & Noteworthy category in 13 countries.

Recently I analyzed some data from the sales tracking software App Viz 2 and app analytics Flurry and found some interesting statistics:

  • The download ratio of Full version to Lite version is 1 : 6. The conversion rate is about 16%.
  • The piracy rate is 53%. Statistics by country:
    • USA: 5%
    • China: 93%
    • Japan: 3%
    • United Kingdom: 19%
    • Singapore: 6%
    • Hong Kong: 19%
    • Taiwan: 17%
  • The purchase rate of Coin Packs (IAP product): 1.4%
  • The purchase rate of Level Pack (IAP product): 15.3%
    • USA: 15%
    • China: 13%
    • Japan: 28%
    • United Kingdom: 18%
    • Singapore: 13%
    • Hong Kong: 16%
    • Taiwan: 16%


Do these statistics match your experience?

Note that the Lite version was released 3 weeks later after the Full version. Many colleagues are impressed on the Lite-to-Full conversion rate and ask how did we achieve that. Honestly, we consider it is a word-of-mouth effect resulted from the good comments and ratings of our preivous title Bonnie's Brunch.

Look at these numbers. I guess that’s why I love Japan sooooooo much that we decided to develop a Japanese style action-arcade game Jade Ninja.  ;-)

Further reading: Postmortem: Bonnie's Brunch on iPhone

Follow me @MonkeyPotion


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Comments


Chris Hendricks
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Can you clarify something for me? The China numbers show 93% piracy, but a 13% purchase rate of level packs. Does this mean that 13% of all people that have it purchased levels, or just 13% of the 7% that didn't pirate it? Because it makes it sound right now like quite a few of the people who pirated it ended up sending you money (if I understand your stats correctly).

Jheng Wei Ciao
profile image
To clarify, the purchase rate of IAP products is calculated based on the real sales numbers, not the unique user counts. The stats show that IAP rate is fine in China, but the piracy rate is terrible.


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