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What You Need To Know About YouTube Coverage - In 30 Seconds
by Xavier Sythe on 08/11/14 02:44:00 pm   Featured Blogs

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The following blog post, unless otherwise noted, was written by a member of Gamasutras community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


Want more details about certainbullet points, like the reasoning behind them? Ask me on Twitter, @xaviersythe. All points in this post have been verified as "fairly accurate"by multiple YouTubers with 50K+ subscribers.

youtube logo

What are some common mistakes developers make when contacting YouTubers?

  • Spamming YouTubers due to highsubscriber count

  • Contacting YouTube networks, like Polaris, Machinima, etc.

  • Neglecting to research the YouTuber they are contacting

  • Neglecting to watch the YouTuber's content

  • Granting "exclusives" to certain YouTubers

  • Requiring more than 10 seconds to begin downloading theirgame

  • Requiring YouTubers to respond to/contact them for a presscode

  • Expecting YouTubers to play their game

  • Offering to pay YouTubers to playtheir game

What do YouTubers have in common with indie devs?

  • They are independent content creators with passionate audiences, opinions, who know what content they want to produce

  • They have very little free time

  • They work extremely hard

  • They love what they do

  • They are concerned abouta content platform with too much influence (YouTube/Google and Steam/Valve respectively)

    • They hate people who threaten their livelihood on said platform(Copyright/ContentID trolls and Early Access scams respectively)

  • They love games

  • They want their content to be unique, to easily differentiate from the competition (generalization)

  • They create experiences for their audiences

  • They want to interact with their audiences (generalization)

  • There are genres of games that they play, and genres that they don't play

    • Expecting YouTubers who play FPS games to play your retro RPG is like expecting Blizzard to produce a Japanese dating sim

Whenis your game doomed to get little to no coverage?

  • Your game advertises local co-op as "MULTIPLAYER"

  • Common recording software doesn't work with your game

  • Your game is hyper-niche,mediocre, or it resembles a clone

  • Your game doesn't have enough content

  • Your game is the same for every playthrough

  • Your game is just a movie (and not made by Telltale)

  • Your game is an MMO

  • Your game SFX/music volumes can't be changed (Didn'tNuclear Throne sufferfrom this at one point?)

  • You licensed copyrighted music to use in your game

  • Your game is matched by Youtube's Content ID system

  • Your game doesn't have sufficient settings (different YouTubers with different PCs need to be able to customize settings to record well)

  • Your game's advertising is misleading/deceptive

  • Your game sucks, but not in a humourous or unique way (Yes, Goat Simulator sucks, but in an amusing way)

So, assuming you'vefollowed these instructions,how do you actually contact YouTubers? Email them, or contact them via their favorite social network --if you've done your research, you'll know which ones they use the most.

Thanks for reading! Remember, this is just the first ofmyseries of posts about gaining YouTube coverage foryour game! Follow me on Twitter to get notified of future posts!And please, leave me feedback about this post! I'm trying to avoid writing largeblocks of text, in hopes that more people can read a shorter article.

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