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August 18, 2017
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YongHee Kim's Blog

 

Game designer in Korea. Specialized in free to play merchandise design and development. 

 

Member Blogs

Posted by YongHee Kim on Mon, 15 Aug 2016 06:37:00 EDT in Business/Marketing, Design, Serious, Smartphone/Tablet
How much should we charge for a particular game item? this is the question all the monetization designer ask themselves, but hard question to answer.


Posted by YongHee Kim on Tue, 06 May 2014 05:41:00 EDT in Business/Marketing, Design, Console/PC, Serious, Social/Online
It's no big secret. Free to play game industry is depending most of their profit on Gashapon. And yet, no one really understands how and why that happens. I will try to explain how and why that happens.



YongHee Kim's Comments

Comment In: [News - 05/30/2017 - 03:43]

Are you talking about console ...

Are you talking about console gamer demographics plenty of women and 30 years old man are playing games. http://developers.magmic.com/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers/ r n r nAnd in Free to play games, 30 gamer is far more lucrative than younger gamers. Because they have a deeper pocket with less time. So they gladly pay ...

Comment In: [Blog - 05/26/2017 - 09:55]

I agree that capped payment ...

I agree that capped payment game could be considered as 'buy to play ' game if pay cap is small enough. But with ever increasing income inequality all over the world, I doubt our industry would go down that path. r n r nFor a business people or shareholders point ...

Comment In: [News - 03/15/2017 - 06:54]

So people don 't like ...

So people don 't like when their possession is broken even there are compensations for that. r nAnd as a game designer, we can 't control what players feel or react to the certain feature. We just have to carefully balance between features that we need as a game designer ...

Comment In: [Blog - 02/21/2017 - 08:31]

I believe those you pointed ...

I believe those you pointed out in this article is all valid and any game designer who wants facilitate rich community in their game should keep those in mind. r n r nI 'd like to share my experience as gamer game designer in Korea. Who once have been part ...

Comment In: [Blog - 01/23/2017 - 09:44]

Thanks for summary r n ...

Thanks for summary r n r nBut I cannot agree Pok mon Go introduced any innovative monetization. because there is only two types of monetization item in Pok mon Go r n r n egg incubator Gachapon It gives you privilege to open more gacha r n Lure Module, Incense, ...

Comment In: [Blog - 12/14/2016 - 09:22]

Thanks for a great post ...

Thanks for a great post I also thought the game design needs more systematic structure but never knew there were such attempts back in 10 years ago. r n r nBut I will try to be a pessimist here. Failure to transform from unselfconscious design to self-conscious design maybe not ...