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Zoya Street's Blog

  • I write on gamesdesign and marketing strategies, with a particular interest in virtual worlds.
  • I work in the online and digital space, helping content creators to bring their work to life using the latest tools.
  • As an art technology consultant, I create new digital objects for artists and designers, harnessing the power of hacking to build engaging narrative experiences.
  • I manage web content, skilfully balancing search engine optimisation with coherent, engaging writing, top quality research and great images. I am editorial assistant at the blog GAMESbrief, and occasionally write on queer fashion at
  • My first degree was in Japanese studies at Trinity College, Cambridge University. I translate from Japanese-English and teach Japanese conversation for business.
  • I have recently graduated with an MA from London’s Royal College of Art/Victoria & Albert Museum. I carry out historical research into the production, consumption and design of video games in Japan in the 1990s.

Member Blogs

Posted by Zoya Street on Mon, 18 Aug 2014 09:50:00 EDT in Smartphone/Tablet
Understanding the mobile phone user as a snake in a box

Posted by Zoya Street on Fri, 26 Apr 2013 04:09:00 EDT in Production
I met Unity CEO David Helgason at GDC and spoke to him about Unity -- beyond Unity as a game engine, to Unity as an agent in the games development network. I learned that Unity has a great deal of responsibility on its shoulders.

Posted by Zoya Street on Wed, 08 Aug 2012 09:01:00 EDT in Design, Serious
Taxonomies of games and play are fundamentally flawed. In this post I go through some existing typologies and show how they are useful for analysing a game like Skies of Arcadia, and why they fail to describe game play completely.

Posted by Zoya Street on Tue, 24 Jul 2012 08:01:00 EDT in Art, Console/PC
Technology in Skies of Arcadia is presented not as temporal advancement, but geographic determinism.

Posted by Zoya Street on Sun, 08 Jul 2012 10:38:00 EDT in
Theme parks and game worlds share in common the creation of a `place’ for entertainment purposes. A game world is often a `metaverse’ that contains a variety of barely connected styles and moments. How do you join together a fragmented world?

Zoya Street's Comments

Comment In: [News - 10/22/2012 - 11:29]

Isn 't the fact that ...

Isn 't the fact that the main characters of Breaking Bad are middle class white men part of the reason for its popularity HBO subscribers can see themselves in it.