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Blogs

Aaron San Filippo's Blog   Expert Blogs

Aaron spent 7 years at Raven software in Middleton, WI, working on such titles as Singularity, Marvel:Ultimate Alliance, and Call of Duty: Modern Warfare 3.

In April of 2012, he left the AAA scene to join his brother, Forest San Filippo in founding Flippfly, where they're creating games for PC and mobile. You can follow him on Twitter here.

Expert Blogs

Another "Fix Greenlight" proposal: engagement metrics.  Featured Blogs
Posted by Aaron San Filippo on Wed, 15 May 2013 10:21:00 EDT in
Niche games are struggling on Greenlight. Here's an idea for giving them a fighting chance.
Read More... | 2 Comments

Lessons From a Master: Adam Saltsman  Featured Blogs
Posted by Aaron San Filippo on Fri, 18 Jan 2013 12:55:00 EST in Design, Indie
In this series, I interview notable fellow game developers, in hope that we can glean lessons from their success.
Read More... | 3 Comments

Two Important Lessons I've Learned About Game PR  Featured Blogs
Posted by Aaron San Filippo on Wed, 09 Jan 2013 09:59:00 EST in Indie, Business/Marketing
Presenting Two PR lessons we've learned, which can be boiled down to one thing: it's about the game.
Read More... | 8 Comments

Going Indie: 5 lessons I learned from AAA  Featured Blogs
Posted by Aaron San Filippo on Fri, 15 Jun 2012 03:49:00 EDT in Business/Marketing, Production, Indie
After 7 years in AAA, I reflect on lessons learned, and discuss how I believe this experience will help in my new life as an indie developer in a two-man studio.
Read More... | 8 Comments

   

Aaron San Filippo's Comments

Comment In: OMGPOP layoffs: 'A weight has been lifted off our shoulders' [News - 06/05/2013 - 04:07]

I know that feel. r ...

I know that feel. r nI 'm picturing someone in an executive chair scratching his head, wondering why these folks who just had massive retention bonuses a year ago, and who 've had the luxury of working regular hours on easy tasks, would be so miserable, and so happy to ...

Comment In: The Demo Is Dead [Blog - 06/03/2013 - 10:08]

I really look forward to ...

I really look forward to hearing how this works out in practice - thanks for sharing r n r nAlso, I find it interesting that so many replies here are rejecting the idea purely from a consumer point of view. It 's good to gauge your decisions on how you ...

Comment In: Wargaming kicks 'pay-to-win' monetization to the curb [News - 06/03/2013 - 04:47]

1 ...

1

Comment In: Trolls, Communities, and Psychology [Blog - 06/01/2013 - 04:02]

Good advice, I think. r ...

Good advice, I think. r n r nThe other thing I think game developers in particular need to realize: Someone criticizing your game, even harshly, is not the same as trolling. Time and again I 've seen people dismiss the negative feedback on their game on Greenlight or Reddit or ...

Comment In: 8 Reasons I Can't Help You [Blog - 05/28/2013 - 05:44]

Having worked with Keith for ...

Having worked with Keith for over 6 years in a studio, I can say with near certainty that those 15 studios probably could have benefitted from his services in some way. He 's offering exactly what many studios need right now - and I think the types of things he ...

Comment In: UKIE wants your video game sales data [News - 05/28/2013 - 08:55]

It 'd be cool if ...

It 'd be cool if maybe some of the smaller payment providers like Fastspring could give the option to supply this data directly....

[More Aaron San Filippo Comments]   

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