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Andrzej Marczewski's Expert Blogs
An Interview with Richard Bartle about Games & Gamification  |
| Posted by Andrzej Marczewski on Mon, 29 Apr 2013 04:31:00 EDT in
Production,
Design,
Indie,
Console/PC
|
| Today I present an interview that Richard Bartle was kind enough to do with me. You may know the name, without him games like World of Warcraft would never have existed. He also gave us the Player Type Theory. |
| Read More... | 2 Comments |
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Rewards and Reward Schedules in Gamification |
| Posted by Andrzej Marczewski on Mon, 22 Apr 2013 11:01:00 EDT in
Serious,
Design
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| Anyone who has read a few of my blogs will, by now, be under the impression that I am not the biggest fan of rewards. Well, that is not entirely how I feel. Those that have read earlier blogs may remember something I said - "Rewards should recognise achi |
| Read More... | 0 Comments |
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Mario as a Metaphor for your Career |
| Posted by Andrzej Marczewski on Mon, 15 Apr 2013 05:32:00 EDT in
Business/Marketing,
Serious
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| Following a theme here, after speaking about gamification and how it can be used to change the way we consider career paths, here is my original inspiration. Mario! |
| Read More... | 0 Comments |
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Flow, Player and Employee Jounrey |
| Posted by Andrzej Marczewski on Mon, 08 Apr 2013 01:31:00 EDT in
Business/Marketing,
Serious,
Design
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| What follows is an exploration of what happens when you start to map player journeys in games onto Flow theory and then try to bring that into the workplace. Just for fun! |
| Read More... | 5 Comments |
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The gamification of a career |
| Posted by Andrzej Marczewski on Fri, 05 Apr 2013 04:06:00 EDT in
Design,
Business/Marketing,
Serious
|
| A fair few of my recent posts have revolved around how we can use ideas from games / gamification to improve certain aspects of an employee’s “journey” through their career. I thought it may be time to pull it all together in a single coherent (I hope) po |
| Read More... | 0 Comments |
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Don't see what's there, see what's not there. |
| Posted by Andrzej Marczewski on Sat, 30 Mar 2013 08:51:00 EDT in
Art,
Design,
Console/PC,
Smartphone/Tablet,
Indie
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| I often hear (and have said myself in the past) that good graphics don't make a good game. Recently, I have used games such as Proteus and Minecraft as my examples. “ Look”, I say, “they look like throwbacks to the 8bit era and yet they are amazing games” |
| Read More... | 4 Comments |
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Feedback Loops, Gamification and Employee Motivation |
| Posted by Andrzej Marczewski on Tue, 26 Mar 2013 06:07:00 EDT in
Business/Marketing,
Design,
Serious
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| To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used. |
| Read More... | 5 Comments |
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Gamification User Types |
| Posted by Andrzej Marczewski on Mon, 18 Mar 2013 01:00:00 EDT in
Serious,
Business/Marketing,
Design
|
| Another very misunderstood yet over used metaphor from game design that we use in gamification, is Bartle's Player Types. What follows is an attempt to create something similar to Richard Bartle’s player types, but for gamified systems. |
| Read More... | 9 Comments |
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Gamification, Hypocrisy, Snoop Dogg and Words |
| Posted by Andrzej Marczewski on Thu, 14 Mar 2013 05:28:00 EDT in
Serious,
Business/Marketing,
Design
|
| A final delve into the meaning of Gamification, just to help people understand where I am coming from. Next post will be exploring User Types, moving in from Bartle's Player Types |
| Read More... | 5 Comments |
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What’s the difference between Gamification and Serious Games? |
| Posted by Andrzej Marczewski on Mon, 11 Mar 2013 05:45:00 EDT in
Design,
Business/Marketing,
Serious
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| As gamification matures, so too must the language used to define it. Whilst there are many terms and phrases out there that we describe in different ways, I wanted to try and distill out 4 basic definitions of more commonly used ones. |
| Read More... | 21 Comments |
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