Ben Sim's Blog
An entrepreneur at heart with the spirit animal of an owl, Ben loves reading and practicing on psychology, marketing and business. He lives under the mantra that "less is more" and "perception is reality". He is currently a content marketer for iPrice Group, a meta-search platform operating in Malaysia, Singapore, Philippines, Indonesia, Vietnam, Thailand and Hong Kong.
Before the launch of the first installment of the game in 2013, Red Barrels was just another indie developing company from Quebec, Canada. However, when Outlast was finally released, the positive feedback from fans and critics launched the company into...
Blockbuster video games have to start from somewhere, and more often than not, they start with concept art. Before major games hit the market and make their way into your library, most video games start with just a simple illustration.
What a makes a serial non-gamer want to play a game?
Influencer marketing is the hottest trend in the marketing world right now. The question is if you should consider this form of marketing for your mobile game and is it worth the cost?
To some gamers and developers, it appears as if the 2D gaming market is dying. But is it really in its final stages? Understanding the gaming market today, in general, will basically give us the answer.
Mobile gaming is all the rage nowadays. However with the growth of the mobile gaming industry, there’s been some speculation among news sites and certain gamers as to what this will mean for PC gaming.