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March 18, 2019
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Benjamin Chen's Blog


Benjamin Chen is currently the SVP & GM, Developer Relations, at Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers. 


Member Blogs

Posted by Benjamin Chen on Wed, 03 Jan 2018 10:34:00 EST in Business/Marketing, Smartphone/Tablet
Most freemium game developers live in constant fear of leaving money on the table. Here are the four most common ways that F2P app developers are failing to monetize users appropriately, and what they can do to fix it.