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Chris Toepker's Blog   Expert Blogs


Chris Toepker is a China expert with a particular expertise in gaming, both video games and tabletop. In the early 2000s he was key in launching "Magic: The Gathering" in China for Wizards of the Coast (WotC). Later, he revamped and restored WotC's miniatures category with "Dungeons & Dragons" and "Star Wars" miniatures. 

Later he operated Lamplighter Studios, a game service startup specializing in art assets, yet also delivered full games and even animated programs with more than 75 artists and programmers across Asia and greater China.

He also ran Upper Deck Asia, managing outsourced development (in China) of globally-sold cards, toys and collectibles as well as launching insourcing services in creative and video game development used by US and European sister companies, plus signing new licenses and launching products in India, China and across Asia.

In between he happened to manage global marketing for Philips Mobile Infotainment BG and run Hong Kong Polytechnic University's School of Design multimedia incubation and entrepreneurship center, M-lab.

Most recently he was the COO of New Edge, an expanding game company in Beijing, China which launched the DNF trading card game in coordination with TenCent.

He is currently the Exec. V.P. of Product Development at, Safe Communications.

More at or on Twitter @GoProFun


Expert Blogs

Improving game design and marketing requires more clearly understanding consumer segmentation. All too often we in gaming rely on simplistic and regularly-changing definitions and understandings in order to direct our work. Let's get detailed!

Posted by Chris Toepker on Fri, 25 Jan 2013 09:18:00 EST in Business/Marketing, Production, Art
Starting a creative project without a style guide is always a mistake, but sometimes it is unavoidable. What can happen? Follow the ups and downs of working on Dungeons & Fighter/Dungeon Fighter Online TCG with TenCent.

Chris Toepker's Comments

Comment In: [Blog - 08/14/2014 - 04:37]

This affect must be true ...

This affect must be true for most, if not all, media. For instance, from long, long ago my family had a favorite record that had a scratch a certain point. Even today, when I listen on let 's say my iPod, whenever that song gets to those note I have ...

Comment In: [Blog - 02/25/2014 - 11:07]

One of the sad ironies ...

One of the sad ironies of the video game industry is that only shipped video games are counted. Have you shipped physical goods that took years of development Don 't count. How about advertising or media productions At least discounted. r n r nI sincerely hope that we in the ...

Comment In: [Blog - 10/22/2013 - 07:41]

Me: Therefore people who have ...

Me: Therefore people who have lost control to quit due to nicotine addition lack rationality. This shows up as those who profess they wish they could quit, but cannot quite bring themselves to. r n r nNils: No, they suffer from a condition that narrows their attention scope weights certain ...

Comment In: [Blog - 05/28/2013 - 05:44]

Serendipity Yesterday I was reading ...

Serendipity Yesterday I was reading this... r n r n

Comment In: [News - 05/15/2013 - 03:51]

I 'm always happy to ...

I 'm always happy to see folks joining in this sort of conversation. As designers, we need better understanding of our players. r n r nStill, I think we are stuck with gamer, and I don 't think there is anything particularly wrong with that. The counterbalancing examples cited seem ...

Comment In: [Blog - 04/15/2013 - 01:28]

Indeed, there is no absolute ...

Indeed, there is no absolute place where someone will always fall every single time. Instead, the chart is in relation to how much time and money you spend on a particular entertainment choice e.g. a game . r n r nIn this sense, the chart is not meant as a ...